Signarama Announces New Vice President of Operations
Chuck Gerardi Named Vice President of Operations for Sign and Graphics Franchise
WEST PALM BEACH, FL, August 31, 2021 /24-7PressRelease/ - Signarama, a brand of United Franchise Group, announced today the addition of one of South Florida's print industry veterans, Chuck Gerardi, to assume the position of Vice President of Operations. Effective immediately, Gerardi will oversee all aspects related to operations and new location launches for the global sign and graphics company.
Gerardi spent more than 30 years in the print industry in sales management with outlets including The Dallas Morning News and The Palm Beach Post. While at The Post, he was the architect of two long-term strategic pricing and yield optimization initiatives - one to improve yield in advertising revenue, and the other to optimize life-cycle subscription revenue. Most recently, he was Director of Sales & Marketing for Southeastern Printing in Stuart & Miami, FL. He brings with him invaluable wide-format printing experience, and insights from managing over 20 sales executives and 33 million in sales across multiple his locations.
Chuck is also active in local business and charitable organizations in South Florida, including the Board of Directors for the South Florida Fair, and the Roger Dean Chevrolet Stadium Advisory Board. He has served on the Education Foundation Board of both Palm Beach and Martin Counties, the Clark Advanced Learning Center Advisory Board and Helping People Succeed/Martin County.
In his new role, Gerardi will evaluate and implement initiatives that reinforce the operational processes to support further growth of the Signarama brand as well as continued franchisee success at all stages of the entrepreneurial journey. Chuck will bring years of management experience to the brand and will work closely with the dedicated field staff supporting Signarama's already successful owners.
"I've known about the Signarama brand for years and it's an honor to join a passionate and experienced leadership team," says Gerardi. "The print industry is alive and well - I have watched it grow and expand more in the last few years than the entirety of my career and appreciate the opportunity to help Signarama grow that part of our business even more and explore new opportunities in our industry in the coming months. I look forward to working with our franchise partners to support and grow the brand."
A.J. Titus, President of Signarama, shared on behalf of the entire team, "We are excited to have Chuck join the Signarama family. His experience is unmatched and will greatly help us continue to drive growth!"
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