Jon Taffer Unveils Location for the First Boston Area Taffer’s Tavern
Multi-unit franchise partners sign lease to bring the hospitality star’s restaurant of the future to New England with new location in Watertown’s Arsenal Yards
September 08, 2021 // Franchising.com // BOSTON - Taffer's Tavern, the innovative new full service tavern concept founded and developed by leading hospitality expert and star of Paramount Network’s Bar Rescue, Jon Taffer, announced today its first Boston area restaurant is headed to Arsenal Yards, the thriving new neighborhood located along the Charles River in Watertown, Massachusetts, just miles from the heart of Boston. The Arsenal Yards team selected Taffer’s Tavern to complement its curated dining experiences, boutique shops, entertainment offerings, 300 contemporary residences, state of the art life science space, 146-room hotel, and more.
“We are very excited to welcome Taffer’s Tavern to our unique lineup of restaurant, retail and entertainment offerings here at Arsenal Yards,” said Gary Robinson, Vice President, Leasing at Wilder, developer of Arsenal Yards. “It is one of many new additions to the Arsenal Yards neighborhood, and we know our local community will love Jon Taffer’s vision for bringing a top quality experience to casual dining. This opening will help us further our goal of creating one-of-a-kind experiences for our residents, visitors and guests.”
This marks the first of several Taffer’s Tavern restaurants operated by experienced franchise operators and Boston area natives Marc Magerman and Peter Weber of 8G Hospitality Associates, LLC. Both wanted the ideal location to bring the Taffer brand to the market and match the innovative nature of the restaurant.
“We had our sights set on Arsenal Yards from the beginning,” said Magerman. “We were attracted to the unique history and metamorphosis of Watertown; it is such a desirable area for young professionals and families. Now, Taffer’s Tavern will become an essential part of the fabric of this vibrant community, front and center on Arsenal Street welcoming people to the neighborhood.”
Taffer’s Tavern will be joining Arsenal Yards’ current lineup of restaurants including Jason Santos’ Buttermilk & Bourbon, Tori Jiro, Condesa Restaurante & Tequila bar and many more. Taffer’s Tavern also leads onto the new Bond Square, the development’s latest outdoor pedestrian space, which will be filled with bustling restaurant patios, shops and entertainment throughout.
Taffer’s Tavern ambiance is inviting, warm and comfortable, distinguished by dark woods, soft leathers, copper accents and elevated tavern food and beverage offerings. The innovative restaurant concept features the industry’s highest safety standards and integrates the latest advancements in food prep/service technology.
“I designed Taffer’s Tavern with inspiration from the quintessential neighborhood pub, it combines the best in tavern ambiance with the latest in restaurant technology,” said Jon Taffer. “With Boston’s rich history and appreciation for taverns, I know visitors and locals alike will feel right at home in our latest location at Arsenal Yards.”
SOURCE Taffer’s Tavern
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