Slim Chickens Breaking into Iowa Market in 2022
Better-Chicken Segment Franchise Signs Multi-Unit Agreement for Central Iowa with Seasoned Restaurant Operators
September 10, 2021 // Franchising.com // DES MOINES, Iowa - Slim Chickens, which features dine-in and drive-thru in the better-chicken segment, announced today it has inked a deal to bring nine locations to cities throughout central Iowa. Seasoned restaurant operators Jeff and Leanne Brands are bringing the restaurants to several key trade areas, including Des Moines, Cedar Rapids, Iowa City and Waterloo-Cedar Falls.
“While having great food is important, and Slim Chicken’s food is delicious, I was really impressed with the brand’s processes and systems from an operations standpoint,” said Jeff Brands. “The leadership team running Slim Chicken’s was also a deciding factor. They know what they are doing, and their passion for the brand, food, fans and franchisees is evident. We’re ready to expand our portfolio and join the chicken category.”
The Brands own and operate more than 20 Taco John’s restaurants throughout central Iowa with long time business partners Bill and Lynne Byrne. The restaurants also receive support from their daughters who oversee various aspects from finance to marketing.
“Jeff and Leanne are the type of franchise partners that we hope to grow with, and with their experience, we have no doubt that their central Iowa locations will become local favorites,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We’re excited to have the brand break into Iowa and know that Jeff and Leanne are the right partners to lead the development.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the industry by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
SOURCE Slim Chickens
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