Jabz Boxing Continues to Expand Leadership Team with the Addition of Bertus Albertse as New Brand President
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Jabz Boxing Continues to Expand Leadership Team with the Addition of Bertus Albertse as New Brand President

September 22, 2021 // Franchising.com // SCOTTSDALE, Ariz. - Jabz Boxing, a boxing-inspired fitness concept, today announced the appointment of Bertus Albertse as Brand President.

In this role, Albertse will foster relationships between the brand and current franchisees, as well as increase the reach of Jabz Boxing.

Albertse is a lifelong athlete and serial entrepreneur with 15 years of experience in the health and fitness industry that began in his home of South Africa. Prior to joining Jabz, he founded an award-winning international fitness franchise system with 5 Master Franchises and recently developed a gourmet junk food franchise.

“We are thrilled to welcome Bert to the Jabz family. He brings an impressive background and skillset to the new role - a passion for people and love of fitness, a strong spirit of cooperation, a background in franchise sales and marketing, and a professional career in boutique fitness franchise systems,” said Danielle Scott, Partner, Brand Operations and Development with ZGrowth Partners, the parent company of Jabz.

Based in Scottsdale, Jabz is a boxing-inspired fitness concept. Earlier this year, Jabz Boxing announced a rebranding with a modernized look and revamped messaging, and the addition of Albertse gives Jabz additional leadership and brand power.

“Jabz is poised to become a competitive brand in the boxercise industry with a truly unique approach to a fun and holistic workout in a highly supportive environment,” said Bertus Albertse. “I look forward to empowering our team, building the relationships we need to succeed and consistently adding value to the experience of members, franchise owners, and the brand as a whole.”

SOURCE Jabz Boxing

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