Choppaluna Opens Restaurant In Central Berlin
- Choppaluna has officially opened the doors of its new restaurant in Berlin, Germany.
- The fast, fresh, food-to-go and dine-in brand is the latest concept to come from the Hero Brands group, which also includes German Doner Kebab.
- The brand has opened the restaurant in Kreuzberg / Mitte following the launch of its first restaurant in Bloomsbury London in October last year.
- Co-founder and CEO Nikras Agha, himself a Berlin native, said: “We are excited to be launching our first restaurant in my home city of Berlin as we bring Berliners a super-delicious, healthy dining experience that offers guilt-free indulgence.”
September 23, 2021 // Franchising.com // Berlin - Choppaluna has officially launched its first German restaurant in Berlin Kreuzberg / Mitte.
The fast, fresh, food-to-go and dine-in brand is the latest creation from Hero Brands and is set to transform and revolutionise the healthy eating space.
Choppaluna is here to show that salads don’t have to be boring and to bring customers a guilt-free indulgent menu which also includes vegetarian and vegan options and a huge choice of superfoods morning, noon and night, including delivery.
The vibrant experience allows customers to choose from over 60 fresh toppings before watching the brand’s talented team chop live in front of their eyes.
Choppaluna’s breakfast menu brings low-carb, high energy options like Scrambled Egg Bowls or Rolls and Smoothies as well as locally roasted Specialty Coffee, whilst its flavour exploding salads provide the perfect balance of incredible taste, nutrition and energy. On the menu customers will also find Choppaluna’s ‘Big-Rolls’ (huge wraps), which offers a more filling option for lunch and dinner.
The brand has opened the restaurant in Berlin Kreuzberg, in walking distance to the famous Checkpoint Charlie, following the launch of its first restaurant in Bloomsbury London in October last year.
Co-founder Nikras Agha, a Berlin native who conceived the idea in his home city with his Co-Founder Bijan Azadfard, said: “It’s very exciting to be launching our first restaurant in my home city of Berlin, it’s where our inspiration and idea for Choppaluna was born.
“Choppaluna will truly revolutionise the healthy eating space in the city, bringing Berliners indulgent healthy options that fit with a fast-paced on-the-go lifestyle.
“It is particularly pleasing to open our restaurant in Berlin so quickly after the launch of our first restaurant in London’s Bloomsbury in October last year, it’s a huge achievement for our team.
“The opportunity is truly resonating with our franchise network within the Hero Brands group and we will work with them to explore opportunities for growth throughout the UK,” he added.
Hero Brands is focused on building the food brands of the future and brings a leadership team assembled from the world’s leading global food and beverage brands.
Its portfolio includes German Doner Kebab which has revolutionised the kebab in the UK and is now forging ahead with expansion plans in the UK and global growth regions including North America, Europe and Middle East, with 700 franchises already signed-up to its global growth strategy.
Athif Sarwar, Hero Brands CEO, said: “Hero Brands is responding to emerging consumer trends and focused on growing the brands of the future.
“Eating-out is changing and younger consumers are demanding a shorter dwell time, great-tasting healthier food and an aspirational-experience that is shareable on their social channels.
“Choppaluna responds to this trend and we worked very closely with Nikras and Bijan to develop the brand and a proposition that truly disrupts the healthy eating space.
“Opening a restaurant in their home city of Berlin is a huge moment for them both and we will now give them unrivalled industry expertise forge ahead with their growth ambitions.”
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