Slim Chickens Expanding into Midwest with Multi-Unit Signed Agreement
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Slim Chickens Expanding into Midwest with Multi-Unit Signed Agreement

Better-Chicken Franchise Signs 13-Unit Deal

September 24, 2021 // Franchising.com // ST. CLOUD, Minn. - Slim Chickens announced today it has inked a deal to bring 13 locations to cities throughout Minnesota, Wisconsin and Iowa. The Letnes Restaurant Group will be bringing the restaurants to these three states starting in spring of 2022.

“Our team was immediately impressed with Slim Chickens – from the food and ambiance at the restaurants to the support and site selection opportunities that come with signing an agreement,” said Steve Letnes, CEO of the Letnes Restaurant Group (“LRG”). 

Letnes Restaurant Group, led by CEO Steve Letnes, currently operates 25 successful restaurants, including self-developed brands Boulder Tap House, Grizzly’s Wood-Fired Grill, Olde Brick House, 7 West TapHouse and others. Letnes started in the industry in 1975 and has grown the group with experienced restaurant partners, such as Pete Poepping and a solid management team including COO Brian Ripley and others. The experience of the LRG team makes them well equipped to grow the Slim Chickens brand in the Midwest.

“The Letnes Restaurant Group is impressive both individually and as a team,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We’re extremely happy to have them grow the brand in the Midwest, and specifically Minnesota, over the next several years and bring our better-chicken brand to more cities, across multiple states.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the industry by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

SOURCE Slim Chickens

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