Wing It On! Opens First Greater Birmingham Location
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Wing It On! Opens First Greater Birmingham Location

Wing Joint Known for Fresh Wings ’n Wiches Welcomes Trussville Residents

September 29, 2021 // Franchising.com // TRUSSVILLE, Ala. - Wing It On!, a wing joint known for its always fresh, never-frozen, all-natural wings ’n wiches, has announced the opening of a new location in the greater Birmingham area.

Situated at 7268 Gadsden Highway STE 104 in Trussville at the Shoppes at Deerfoot, the new Wing It On! location offers dine-in, takeout, curbside pick-up and third-party delivery, Monday through Saturday from 11 a.m. to 9:30 p.m. and Sunday from 12 p.m. to 8:30 p.m. Fans can call ahead, or order online through the website or through the Wing It On! mobile app. The owners of this location, Jayraj Patel and Hiren Patel, bring with them a significant amount of local entrepreneurial experience in the hospitality industry and a passion for quality and the customer experience.

“Our team noticed there was a lack of great-tasting chicken wing options in and around Trussville, so we saw this as a major opportunity,” said Jayraj, who serves as managing partner. “After doing our due diligence and looking at a number of different brands, we knew Wing It On! was the right fit because of the fantastic quality and remarkable infrastructure already in place to support us. We are very excited to introduce a better chicken concept to our friends and neighbors in Trussville.”

Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have favored the true Buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches, sides and irresistible customizable seasoned fries. Wing It On! was the official sponsor of the 2021 U.S. Chicken Wing Eating Championship on September 5 held in the chicken wing capital of the world, Buffalo, New York. Participants, which included the likes of Miki Sudo and Joey Chestnut, were challenged to eat as many wings tossed in the brand’s authentic Medium Buffalo sauce in 12 minutes while also wearing Wing It On! branded t-shirts.

“This talented duo of individuals is the perfect group to introduce Wing It On! to Central Alabama, and I’m delighted to bring our delicious menu offerings to the Trussville community,” said Matt Ensero, CEO and founder of Wing It On!. “Jayraj and Hiren’s knowledge and ties to the area will be important to the success of the location.”

Creating an exceptional wing experience goes back to the early 2000s when Ensero, and his friends would argue amongst themselves every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in surrounding towns. However, the distance and Styrofoam take out boxes would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown of Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.

SOURCE Wing It On!

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