Paris Baguette to Develop First Canadian Location in Toronto
Canada will get its first taste of this famed international bakery cafe franchise in June 2022, with as many as 100 more stores to follow.
October 06, 2021 // Franchising.com // It’s time to say “bonjour!” to a new lineup of bakery cafes in the north. Canada will get its first Paris Baguette when the internationally beloved bakery-cafe opens its flagship location in the heart of downtown Toronto in June 2022.
Already a far-flung pastry empire, Paris Baguette has nearly 4,000 bakery cafes scattered around the globe, including locations in Paris, New York, San Francisco, London, Singapore, Seoul and more. The company plans to have as many as 100 franchise locations in Canada by 2030, including additional cafes in Toronto, as well as locations in Vancouver, Edmonton, Calgary and Quebec.
“It’s taken far too long for this beloved brand to enter Canada,” said Jack Moran, CEO of Paris Baguette Canada. “With a flagship location in Toronto as a starting position, we believe Canadians will quickly realize why the rest of the world is so passionate about Paris Baguette.”
Bringing Back Tradition to Pastry
Paris Baguette developed its stellar reputation by respecting the tradition of French croissant and patisserie, offering a menu of hand-baked pastries and breads alongside rich coffee and espresso and hard-to-resist, decadent layer cakes (which have become the must-have for birthday parties from Bahrain to Beijing).
“Doing pastry and cakes the right way is a difficult enterprise,” said Moran. “That’s why it’s almost impossible to find a place that offers high-end layer cakes. The mom-and-pop baker who used to be on every corner in Canada is gone. Supermarket cakes simply don’t compare to a cake that’s made fresh, on-site, every day, using perfected recipes that value tradition.”
Light, airy and elegant, Paris Baguette cakes have become favourites to bring to a party, whether for a special occasion, Mother’s Day, Christmas or a graduation celebration. Additionally, the upscale, Parisian vibe of the stores provides a charming place to go for a bite of dessert on a date or after a movie.
“There’s simply no other competitor in Canada offering what Paris Baguette does. We stand alone in this category,” said Moran. “We’re specialists in pastry, whether you want warm croissants and coffee on your way to work, or sandwiches served on housemade bread served in a casually sophisticated ambiance for lunch. Add to that our show-stopping layer cakes and it all adds up to an experience that customers won’t find anywhere else.”
SOURCE Paris Baguette
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