Wing It On! Signs Agreement for Second New Jersey Location
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Wing It On! Signs Agreement for Second New Jersey Location

October 20, 2021 // Franchising.com // VERONA, N.J. - Wing It On!, the New England based and fan-favorite wing joint known for its fresh, never-frozen, all-natural wings ’n wiches, has announced a new signed agreement with Jeff Cooper to bring another location to New Jersey. 

“I have always loved chicken wings, and I was looking to take the next step in my professional career and run my own business, I naturally gravitated towards restaurants and chicken concepts. After doing my research, Wing It On! really set themselves apart from the sea of other faces in the category,” said Cooper. “I am so excited to join Wing It On! and expand this exciting brand’s footprint throughout North Jersey, a place that has been lacking standout wing joints."

Cooper is a seasoned professional who brings a wealth of experience as a business analyst for a number of companies with him to Wing It On!. His familiarity with managing projects and solving problems in an efficient manner will play a key role in running his Wing It On! restaurant. But most importantly, he is a wing fanatic, in addition to having a passion for giving back to the local community and delivering an amazing customer experience.

Wing It On! has earned a loyal fan following redefining the standards for fresh and crispy wings. With a simplified, innovative menu, fans of the brand have favored the true Buffalo-quality wing cooked and sauced or seasoned to perfection. In addition to its famous wings and boneless tenders, Wing It On! also serves a full-line up of hand-crafted crispy chicken sandwiches, sides and irresistible customizable seasoned fries. Wing It On! certified its position as a leader in the category after being the official sponsor of the 2021 U.S. Chicken Wing Eating Championship on September 5 held in the chicken wing capital of the world, Buffalo, New York. Participants, which included the likes of Miki Sudo and Joey Chestnut, were challenged to eat as many wings tossed in the brand’s authentic Medium Buffalo sauce in 12 minutes while also wearing Wing It On! branded t-shirts.

“This is a tentpole moment with a passionate entrepreneur leading the way like Jeff,” said Matt Ensero, CEO and founder of Wing It On!. 

Creating an exceptional wing experience goes back to the early 2000s when Ensero, and his friends would argue amongst themselves every football Sunday about who was driving 30-plus minutes to pick up wings from some of their favorite spots in surrounding towns. However, the distance and Styrofoam take out boxes would always result in soggy and cold wings once they got home. Ensero had enough, hence, Wing It On! was born. He opened the first Wing It On! in his hometown Waterbury, Connecticut, serving only the crispiest of wings that all true wing nuts crave.

SOURCE Wing It On!

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