The NOW Massage Celebrates Signing of 100th Franchise Location and Announces Jeff Platt as President
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The NOW Massage Celebrates Signing of 100th Franchise Location and Announces Jeff Platt as President

October 26, 2021 // // LOS ANGELES - The NOW Massage announced today the signing of its 100th franchise location. The brand began franchising in Q4 of 2019.

The brand continues to award new licenses in metropolitan markets such as Atlanta, Denver, San Francisco, Phoenix and more. Fueling their growth is a 6-unit agreement in South Florida.

The NOW Massage has grown despite closures during the pandemic that have caused other health and wellness concepts to halt franchise development. The NOW Massage’s elevated aesthetic and affordable model remains attractive and proves that the future is bright for the $18 billion a year massage industry.

The NOW Massage has also brought on Jeff Platt as its President. Jeff made a name for himself in the franchise industry as co-founder and former CEO of Sky Zone, where his leadership helped develop the company into the largest indoor trampoline park brand in the world, with over 225+ locations in 12 countries, visited by over 20M people a year. 

“Part of what makes The NOW Massage special is our incredible group of dedicated and passionate Franchise Owners, Massage Therapists and Experience Guides that work diligently and intentionally to create a unique escape from the stress of everyday life,” said Jeff Platt, President of The NOW Massage. “We are excited to celebrate this milestone with the entire NOW family from coast to coast.”

Massage Therapists at The NOW Massage receive advanced training on the custom menu that goes far beyond the traditional modalities, and are designed specifically for stress relief, relaxation and muscle recovery. The Massage Therapist Achievement Program offers benefits including competitive pay, continued education, complimentary massages, retail credits and more.

SOURCE The NOW Massage



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