Kumon North America Selects New Advertising Agency
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Kumon North America Selects New Advertising Agency

November 04, 2021 // Franchising.com // RIDGEFIELD PARK, N.J. - Kumon North America has partnered with Curious Jane to develop and implement the brand’s consumer and franchise recruitment advertising and marketing strategy in the U.S. and Canada.

The partnership will build on Kumon’s success among education franchises to increase brand awareness, welcome new students to Kumon Centers and grow the franchise in existing and developing markets.

“We are excited to work with Curious Jane to attract new families and new Kumon Instructors,” said Leah Coyle, vice president of branding at Kumon North America. “Together, we will launch a new creative campaign that builds on Kumon’s niche as the premier after-school math and reading enrichment program. We are confident that Curious Jane will help us reach our ultimate goal: to create more successful, independent learners.”

For children from preschool to high school, Kumon is an after-school math and reading enrichment program that goes well beyond traditional tutoring. Unlike other academic programs, Kumon is individualized for each child. Kumon’s curriculum takes a step-by-step approach to learning, helping children develop strong math, reading and writing skills. Kumon Students develop confidence, increase focus and improve study habits on the way to unlocking their true potential.

Curious Jane President and CEO Lora Kellogg, CFE, said the agency was honored to be entrusted with Kumon’s marketing efforts. “We look forward to serving as Kumon’s marketing partner and building on their already-solid foundation. We are immensely impressed by the Kumon brand and their team, and we respect their history of helping children of all ages advance and perform above grade level in math and reading.”

SOURCE Kumon Franchise



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