Benihana International’s New £2Million Covent Garden Restaurant
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Benihana International’s New £2Million Covent Garden Restaurant

November 17, 2021 // Franchising.com // Maiden Lane, London - As, after more than 27 years, the doors closed last month on Benihana Piccadilly, thoughts now turn to the new location at 31/32 Maiden Lane, Covent Garden.

The property will be familiar to many as the former home of pizzeria ‘Fire & Stone’, but come Spring 2022, visitors to Benihana’s new international flagship restaurant will find it changed beyond recognition.

£2 million is being invested, allowing for the development of the Benihana of the future. The 7,717 sqft building is being transformed by the visionary interior designer Mathilde Le Villaine who believes in inspired creativity that will positively impact the physical and emotional guest experience.

Japanese aesthetics are at the forefront of the interior design, which brings beauty to the restaurant in the form of simple, humble and natural materials that will eventually weather with age.

As with all of Benihana’s restaurants, guests are served at ‘Teppan’ tables each of which can seat up to 8 people. The restaurant features 80 covered in the lower ground floor level, which includes two dining rooms. The ground floor also has 84 covers in the main area.

Managing Director Jason Wischhoff told us that; ‘Anyone who has visited Benihana will know that theatre is at the heart of the experience, where the chefs are the entertainers, and our guests are the stars of the show. We guarantee that the performance will be elevated to new heights that will set a new global standard in the world of experiential dining, or as we like to call it ‘eatertainment’. Jason added ‘Benihana is a truly international brand that is now scheduled to open in Morocco, Qatar, UAE, Egypt, Fiji, Vietnam and other locations in the UK under franchise agreements. In 2020 we opened Phuket, Thailand and 2021 Niagara Falls, Canada.

SOURCE Benihana

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