ERA® Real Estate Expands Louisiana Presence With Affiliation Of Geneva Harris Realty
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ERA® Real Estate Expands Louisiana Presence With Affiliation Of Geneva Harris Realty

November 17, 2021 // Franchising.com // MADISON, N.J. - ERA® Real Estate today announced the affiliation of ERA Geneva Harris Realty. The company is based in Gonzales, LA., and serves Gonzales, Houma, Baton Rouge and New Orleans.

Broker/owner Geneva Harris founded the company in 2020 after a highly successful career as a sales associate, with the goal of helping agents build their own businesses.

Economic drivers for the region include the oil and gas industry, advanced manufacturing, travel and hospitality, healthcare and agriculture, a host of colleges and universities, and many military bases. In addition, Baton Rouge has one of the nation's largest deep-water ports, while New Orleans is one of the country's top meeting and convention destinations.

Details:

  • Harris will expand her team with an aggressive recruiting effort, focusing on ERA’s proven learning and development platform, ERA University, as well as her role as an active mentor.
  • Agents will benefit from ERA’s wide array of client acquisition programs and technology offerings, including the ERA Buyer and Seller Follow Up programs to support increased productivity and greater market penetration.
  • Harris will further develop her firm’s market share in the region’s growing luxury sector by leveraging ERA Distinctive PropertiesSM, the brand’s luxury marketing program.
  • Harris is pursuing her broker’s licenses in Mississippi and Georgia to tap into the active migration into and out of these states and will benefit from access to the ERA network’s referral channels.
  • According to the National Association of REALTORS®, the median list price in New Orleans is $349,900 while the median list price in Baton Rouge is $249,900. Median home list prices in Gonzales and Houma are $260,000 and $219,900 respectively.

Quotes:

“Geneva Harris’s success has been fueled by her entrepreneurial spirit, which makes her incredibly driven and highly disciplined. This success is complemented by her heartfelt desire to help clients and their families achieve the dream of homeownership. We are excited to welcome Geneva and her team to the ERA network.”
- Sherry Chris, President and CEO of ERA® Real Estate

“After a brief career in nursing, I pursued my real estate license so I could be more in control of my financial future. I found my true calling as I opened my brokerage to help agents grow their businesses, all while supporting our clients in the most important purchase of their lives.”
- Geneva Harris, Broker/Owner, ERA Geneva Harris Realty 

SOURCE ERA Real Estate

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