Muscle Maker’s Pokemoto Division Opens First Military Location at Fort Meade

By: Pokémoto | 1 Shares 154 Reads

LEAGUE CITY, TX, Nov. 18, 2021 // GLOBE NEWSWIRE // - via NewMediaWire - Muscle Maker, Inc.’s (Nasdaq: GRIL) newest subsidiary Pokemoto, a poke bowl concept known for its healthier modern culinary twist on a traditional Hawaiian poke classic, today announced that it has opened a location at Fort Meade, the first on a military installation. This announcement comes on the heels of the recent announcement that Pokemoto has partnered with Franserve to bolster its pipeline through its franchise sales consultants.

Pokemoto’s core demographic is Gen Z and Millennials. Fort Meade’s population is just under 10k with more than half of the population being in Pokemoto’s core Millennial and Gen-Z demographic focal point. The Fort Meade restaurant is located in the Army & Air Force Exchange Service food court, where patrons place their orders through its linear production line designed for speed of service. This production model is highly efficient and makes sense in a fast-paced military environment. Soldiers can order their highly customizable poke bowls, salads or burritos full of sushi-grade proteins, fresh fruits and vegetables, crunch toppings and a choice of nine unique sauces.

Muscle Maker, Inc. recently added Pokemoto to its healthier-for-you minded roster of brands increasing Muscle Maker’s top line revenue growth. Fort Meade is the latest new opening for Pokemoto. Since its acquisition in May, over the last six months, Pokemoto has opened six new Pokemoto locations and inked five new franchise agreements.

“We’re thrilled to bring our recently acquired, highly engaging brand Pokemoto to Fort Meade,” said Mike Roper, CEO of Muscle Maker, Inc. “Our mission has always been to bring healthier options to the men and women who serve our great country and Pokemoto fits that bill. We know the soldiers and military personnel have limited free time, and our highly customizable, fresh builds assembled in a linear fashion allows our guests to walk away with their meal, without the wait. We’re looking forward to seeing the performance of our first military Pokemoto and will continue to explore opportunities as our dedicated real estate and franchise teams unveil them.”

SOURCE Pokemoto

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