Coverall® Names Charlie Daniel Chief Executive Officer
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Coverall® Names Charlie Daniel Chief Executive Officer

Charlie Daniel assumes position following over four years as Coverall’s Chief Financial Officer

DEERFIELD BEACH, FLA. (PRWEB) December 21, 2021 - Coverall North America announced Charlie Daniel will serve as its new Chief Executive Officer. Prior to assuming the helm of Coverall, Daniel served as the organization’s Chief Financial Officer and led the June 2021 sale of Coverall to Wellspring Capital Management.

Charlie succeeds Rick Ascolese, who served as CEO for nearly 10 years and who will now transition to the role of Chairman of Coverall’s Board of Directors with a focus on the ongoing strategic direction of the company.

Charlie’s depth of experience across Coverall’s business functions, combined with his years of experience as CFO, made him the preeminent choice for CEO. In his new role, Charlie will be charged with building upon the growth trajectory of the organization as demand for professional commercial cleaning services rises.

“I have been part of the Coverall family for over four years,” said Charlie. “I have worked side-by-side with our dedicated and talented team members to help support our Franchise Business Owners while continuing to look for opportunities to drive financial and business efficiencies and maximize franchisee success. Looking ahead to 2022, we hope to expand our Franchise Owner base, provide them with enhanced training and support, as well continuing to provide them with the superior services they have come to expect from Coverall.”

“Over the past six months, we’ve built a strong partnership with Charlie and the Coverall leadership team,” said Matthew Harrison, Managing Partner, Wellspring Capital Management, LLC. “Charlie is a seasoned leader with extensive experience driving efficiencies, growth, and delivering value. We are thrilled to have him assume the role of CEO at Coverall.”

SOURCE Coverall North America, Inc.



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