Phenix Salon Suites Strengthens Its East Coast Foothold
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Phenix Salon Suites Strengthens Its East Coast Foothold

Multi-Unit Operator Sets Plans to Develop Fifth Location

December 29, 2021 // // WHITEHALL, Penn. - Phenix Salon Suites, the leading salon suite franchise turned international trailblazer, is continuing its growth spurt. The brand had a clear vision at the start of year with a hyper-focus to develop along the East Coast and beyond. Now, with the help of partners like Paul and Antonella De Falco, Phenix Salon Suites has signed nearly 50 franchise agreements in 2021.

Paul and Antonella opened their first location with Phenix Salon Suites in 2016. Since then, they have grown their portfolio around Pennsylvania and New Jersey. Soon to be the operator of five Phenix salon locations, their newest location will be in Whitehall, a suburb of Allentown, Pennsylvania.

“Partnering with Phenix Salon Suites was a great decision from the start,” said Paul. “The corporate team was nothing but supportive from the very beginning and they remain a reliable group to this day as I develop my fifth location. I’ve seen such excitement from the lifestyle professional community as our Phenix locations have been established and I’m looking forward to seeing that same reception in Whitehall. Operating five salon suite locations is such an exciting milestone for us, and we couldn’t imagine doing it alongside any other partner than Phenix.”

Paul and Antonella’s existing salon locations are open in Bala Cynwyd, Pennsylvania, Cherry Hill and Cinnaminson, New Jersey. Their Deptford, New Jersey location is in construction and is set to open in January, followed by the Whitehall location that will open in the Spring of 2022.

To learn more about Phenix Salon Suites in Whitehall, visit or call Paul at (484) 430-1820.

“Paul and Antonella have been a valued partner of Phenix for many years,” said Brian Kelley, president of Phenix Salon Suites. “Seeing them expand their location count while simultaneously helping the brand reach its development goals on the East Coast has been exciting to watch. Our concept has been well-received throughout the markets where we operate and a big part of that has been Paul and Antonella’s dedication to enhance the experiences of lifestyle professionals in each community. I’m confident this trend will continue as they open their next two salon locations which will be a great kick-off point to the new year.”

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious, spacious suites for independent salon and lifestyle professionals to rent on a month-to-month basis and become their own boss. The suites are equipped with upscale amenities including a styling chair, shampoo chair, two cabinets, a hair dryer and a shampoo bowl. The salon essentials are designed to meet each professional’s basic needs while providing them the opportunity to customize their suites, set their own hours, and operate their businesses as sole proprietors.

Phenix Salon Suites is experiencing a monumental year. The brand opened its 300th salon location and recently announced its strategic global expansion plan, starting with its first UK location in Manchester, which opened in early October. Additionally, long-time franchisee Kevin Davis has forged a multi-unit development partnership with LL COOL J.

In the United States, Phenix Salon Suites has its sights set on expanding in Houston, Chicago, Columbus, Detroit, Boston, Upstate New York and New York City. Phenix also has room to grow in Washington, Oregon, Louisiana, Mississippi, Alabama, and Northern California.

While no salon experience is necessary, the most successful franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $300,000 or more. Financing is available through our lending partners.

About Phenix Salon Suites

The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has 317 salons across 33 states with continued plans to expand internationally. Recognized 7 years in a row on Entrepreneur’s Franchise Top 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States.

SOURCE Phenix Salon Suites


Media Contact:

Rachel Nehring
All Points PR
Office: 847-897-7491

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