Phenix Salon Suites Signs 8-Unit Development Deal in Sweden
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Phenix Salon Suites Signs 8-Unit Development Deal in Sweden

Leading Salon Suite Brand Expands International Footprint in Northern Europe with Existing Multi-Unit Operator

January 05, 2022 // // SWEDEN - Phenix Salon Suites, the nation’s leading salon suite brand turned international trailblazer, has announced another global development deal. Randa Shebly-Cobb, who opened the brand’s 300th salon location in Atlanta earlier this year, will soon bring Phenix Salon Suites’ brand to Sweden.

Randa, an Eritrean born national, was raised in Sweden with an excellent background in business. She started her first company at age 22 and never lost her passion for pursuing business ventures across the globe. With Phenix Salon Suites as a new venture, Randa saw the award-winning concept performing well in the Scandinavian country that she called home for the majority of her childhood. She will open eight salon locations across the country, starting in the capital city, Stockholm.

“As I joined the Phenix brand last year, I knew instantly that I wanted to expand beyond the United States and introduce the concept to Europe, Scandinavia in particular,” said Randa Shebly-Cobb, multi-unit owner with Phenix. “I’m very passionate about supporting small business owners and mentoring minority entrepreneurs in the beauty & lifestyle industry. With Phenix, I’m able to provide an opportunity for lifestyle professionals to fulfill their entrepreneurial spirit and run their own salon type business within my Phenix Salon Suites. Phenix Salon Suites is on a fast-track to growth given its successful business model and I’m truly honored to be a part of it and watch the brand succeed in a new country.”

Working closely with Randa to open the Sweden salon locations will be world-renowned hairdressing expert and Phenix’s European Operations Director John Gillespie. Randa’s signed agreement comes on the heels of Phenix Salon Suites’ first opening in Manchester, thanks to the experienced development group, Phenix LTD-UK, who signed an agreement to open 75 Phenix Salon Suites locations throughout the United Kingdom and the Republic of Ireland.

Phenix Salon Suites experienced a monumental year in 2021. From a multi-unit partnership between LL COOL J and long-time Phenix franchisee Kevin Davis, to surpassing 300 locations with over 50 new licenses sold in both 2020 and 2021 respectively, global expansion was the logical next step.

“Our global expansion is heating up with interest from around the globe following our recent opening in Manchester UK,” said Brian Kelley, President & COO of Phenix Salon Suites. “Phenix Salon Suites’ domestic development pipeline remains robust at the start of the year while global interest gains ground. We are very excited to have one of our existing U.S. franchisees expand abroad, particularly one that has roots in the targeted country. Randa has been a valued partner as she helped Phenix reach a number of milestones. From opening the brand’s 300th location in Atlanta to signing our second international development deal to enter a new country, we’re honored to have a dedicated and like-minded entrepreneur like Randa guiding our growth in Sweden.”

Europe is a hot market for our brand right now with development in the United Kingdom and now northern Europe complimented by the international expansion of Founder, Gina Rivera’s product lines, Colours By Gina and By Gina shampoos and conditioners.   Designed by Phenix Founder Rivera, Colours By Gina is a specially formulated, curated hair color line that allows for limitless intermixing and multi-functional results for hairstylists.

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious, spacious suites for independent salon and lifestyle professionals to rent on a month-to-month basis and become their own boss. The suites are equipped with upscale amenities including a styling chair, shampoo chair, two cabinets, a hairdryer and a shampoo bowl that hooks directly onto the sink. The salon essentials are designed to meet each professional’s basic needs while providing them the opportunity to customize their suites, set their own hours, and operate their businesses as sole proprietors.

While no salon experience is necessary, the most successful franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $300,000 or more. Financing is available through our lending partners.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phenix Salon Suites

The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has 315 salons across 33 states with continued plans to expand internationally. Recognized 7 years in a row on Entrepreneur’s Franchise Top 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit

SOURCE Phenix Salon Suites


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Office: 847-897-7491

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