United Real Estate Expands Houston Operations with Texas United Realty Merger
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United Real Estate Expands Houston Operations with Texas United Realty Merger

Companies combine to strengthen agent and client offerings, leverage competitive advantage and grow service footprint in Greater Houston

January 07, 2022 // Franchising.com // Houston, TX - United® Real Estate announced it has merged with Houston-based Texas United Realty. Texas United’s 750 agents will gain access to United Real Estate’s proprietary Bullseye™ Cloud-Based Agent Productivity Platform, suite of innovative marketing programs, lead-producing agent websites and brokerage support services. Together, the two now comprise one of the largest independently owned brokerages in Houston.

Both United Real Estate and Texas United Realty share common cultures of full-service brokerage support, agent training, career development and flat-fee compensation models.

“United Real Estate’s comprehensive agent services and programs delivered via Bullseye Agent Productivity Platform are a tremendous competitive advantage,” says Rick Rogers, Principal Broker of Texas United Realty. “Together with United, we are introducing innovative automated marketing programs, productivity tools, new client services, company websites and agent websites that will redefine our agents’ and customers’ experiences.”

“We are thrilled our merger dramatically strengthens Texas United Realty’s current agent offerings, mentorship program and full-service brokerage support we’ve built over the years,” added Jeannie Rogers, Founder of Texas United Realty.

“While Texas United’s size, growth and market share were appealing, we were also attracted to the alignment of our cultures and their unique mentorship program which makes them a standout in the Houston marketplace,” stated Dan Duffy, CEO of United Real Estate Group. “We are excited to combine the strengths of both companies, and we look forward to delivering our technology, tools and resources to the Texas United Realty agents and their clients.”

“Rick and Jeannie have done an amazing job growing their company by joining forces with United. They have positioned their agents for greater success,” said Rick Haase, President of United Real Estate. 

The merger with Texas United Realty follows the addition of Charles Rutenberg Realty Fort Lauderdale, Atlanta-based Virtual Properties Realty and Benchmark Realty based in Nashville, and others yet to be announced.

United currently operates in Houston at 3131 Briarpark Drive, Ste 120. Texas United Realty and United Real Estate Houston will retain their name and brand moving forward.

SOURCE United Real Estate



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