Phenix Salon Suites Partners With Edwards Global Services
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Phenix Salon Suites Partners With Edwards Global Services

World’s Leading Salon Suite Brand Launches Strategic Partnership to Accelerate International Development

March 08, 2022 // // ENCINITAS, Calif. - Following one of the biggest development years in the brand’s history, including multi-unit signed agreements in the U.K. and Sweden, Phenix Salon Suites is continuing its momentum by partnering with Edwards Global Services (EGS).

The group, which provides a complete international solution for U.S. franchisors to expand globally, will be working with Phenix Director of Global Development, Lesley Hawks, on the brands international growth in the coming years. Their operations and development team, covering over 40 countries, is experienced in identifying, qualifying, signing, and supporting intentional licensees on behalf of the brand. The international growth markets Edwards Global Services will be focused on for Phenix are franchise friendly countries in the Americas, Asia Pacific, European and Middle and Near East regions.

“Phenix Salon Suites is excited to kick off this partnership and utilize Edwards Global Services extensive proven network”, said Brian Kelley, President & CEO of Phenix Salon Suites Franchising, LLC. “Our goal for 2022 is to sign three international deals and identify strong franchisees in five other markets. We’ve already seen great success with our first international opening and have received an overwhelming reaction to our concept. The sky is the limit with our global expansion, and we’re excited to see where our growth takes us as we redefine the salon suites industry.”

In 2021, the brand signed more than 60 domestic agreements and two international agreements representing 83 licenses across Sweden, England, Scotland and Ireland. From opening the first international salon location in Manchester U.K. and surpassing 300 locations domestically to signing a countrywide development agreement for Sweden, Phenix Salon Suites is experiencing its strongest growth in the company’s history.

“We’ve experienced incredible growth over the past few years with numerous signed agreements and new openings attributed largely to our strong business model and dedicated franchisees,” said Gina Rivera, founder of Phenix Salon Suites. “As we expand globally, we prioritize the importance of maintaining brand integrity. The partnership with Edwards Global Services - which has helped 40 franchise brands ‘Go Global’ - will help us maintain brand integrity as we expand with the best international partners in the business. It’s an exciting time to join our brand, especially since last year was our best franchise development year in our history. We’re confident this partnership with help us continue this momentum and bring our brand into countless other markets.”

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious, spacious suites for independent salon and lifestyle professionals to rent on a month-to-month basis and become their own boss. The suites are equipped with upscale amenities including a styling chair, shampoo chair, two cabinets, a hairdryer and a shampoo bowl that hooks directly onto the sink. The salon essentials are designed to meet each professional’s basic needs while providing them the opportunity to customize their suites, set their own hours, and operate their businesses as sole proprietors.

While no salon experience is necessary, the most successful franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $300,000 or more.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phenix Salon Suites

The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has 320 salons across 33 states with continued plans to expand internationally. Recognized 8 years in a row on Entrepreneur’s Franchise Top 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit

SOURCE Phenix Salon Suites


Media Contact:

Alana Guggenheim
All Points Public Relations
(847) -897-7494

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