Slimthusiasts Rejoice: Breakthrough Better-Chicken Brand Opens in Houston
Slim Chickens Continues National Expansion with Opening in Houston
April 04, 2022 // Franchising.com // HOUSTON - Slim Chickens, a leading fast casual franchise, which features dine-in and drive-thru service in the better-chicken segment, announced today its new restaurant opening at 510 Fm 1960 Rd W in Houston. Multi-unit operating group Garza Management is at the helm of the opening.
The better-chicken brand has opened more than 160 locations across the United States and the United Kingdom, and is known for its passionate group of followers in the markets in which it operates. With more than 800 locations in development, the brand’s momentum shows no signs of slowing down.
“There’s no hiding that Texans absolutely love Slim Chickens, and we are thrilled that Houston now has even more opportunities to get a taste of our southern comfort food,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Talented franchise groups, like Garza Management, that are dedicated to sharing Slims flavorful food and welcoming environment to communities across the world are the operators we are seeking to connect with.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.
For more information on Slim Chickens, visit slimchickens.com.
About Slim Chickens
Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces.
Today, there are more than 160 Slim Chickens locations open and 800 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.
For more information on the Slim Chickens franchise opportunity, visit slimchickensfranchise.com.
SOURCE Slim Chickens
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