Phenix Salon Suites Signs Multi-Unit Agreement in Illinois
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Phenix Salon Suites Signs Multi-Unit Agreement in Illinois

Local Entrepreneur to Develop Five Salon Suite Locations in Chicago

April 06, 2022 // // CHICAGO - Phenix Salon Suites, the leading salon suite franchise turned international trailblazer, is continuing to expand in the Midwest and beyond. The brand recently announced its latest multi-unit agreement with Theresa Townsend to develop five salon suite locations in and around Chicago.

Townsend’s strong background in pharmaceutical sales and management has provided her with the perfect skill set to run successful Phenix locations. She is looking to develop these upcoming locations in the Hyde Park, Bronzeville, South Loop, Chicago Metro and South Suburban neighborhoods and plans to open her first salon suite location in 2023.

“When I started doing research on various franchise opportunities, Phenix stood out because of its commitment to the success of lifestyle professionals and the personal family touch of the brand,” said Townsend. “I am deeply committed to meeting the needs of salon professionals to ensure they can provide top notch service to their clients, and partnering with a brand with those same pre-existing values is really important to me. Hearing Gina’s inspiring founder story was what really sealed the deal for me, and her desire to be a strong ally for salon professionals is a mission I will embody. I am excited to launch my Phenix locations in Illinois, where there is strong existing brand presence, and utilize my creative and relationship skills to empower lifestyle professionals to become business owners themselves.”

Phenix Salon Suites is pushing forward on a positive growth trajectory as they continuously open new locations, including internationally with suites opening in Sweden, England, Scotland and Ireland.

“Theresa will be an incredible asset to the Phenix brand as we continue to expand. Her strong commitment to lifestyle professionals and meeting their needs so that they can provide excellent service to their clients is exactly what the Phenix mission is about,” said Gina Rivera, founder of Phenix Salon Suites. “We are excited to grow our established brand presence in the Chicagoland area and we are confident that Theresa is the best person for the job. We’re looking forward to creating new opportunities for Chicago lifestyle professionals through her five locations.”

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious, spacious suites for independent salon and lifestyle professionals to rent on a month-to-month basis and become their own boss. The suites are equipped with upscale amenities including a styling chair, shampoo chair, two cabinets, a hair dryer and a shampoo bowl that hooks directly onto the sink. The salon essentials are designed to meet each professional’s basic needs while providing them the opportunity to customize their suites, set their own hours, and operate their businesses as sole proprietors.

In the United States, Phenix Salon Suites has its sights set on expanding in Houston, Chicago, Columbus, Detroit, Boston, Upstate New York and New York City. Phenix also has room to grow in Washington, Oregon, Louisiana, Mississippi, Alabama, and Northern California.

While no salon experience is necessary, the most successful franchisees have working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $300,000 or more. Financing is available through our lending partners.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phenix Salon Suites

The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has 320 salons across 33 states with continued plans to expand internationally. Recognized 8 years in a row on Entrepreneur’s Franchise Top 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit

SOURCE Phenix Salon Suites


Media Contact:

Tyson Frucci
All Points Public Relations

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