Hyatt Announces Plans to Bring Andaz Brand to Florida
The Confidante Miami Beach will undergo a $60 million transformation to become Andaz Miami Beach
June 09, 2022 // Franchising.com // CHICAGO - Hyatt Hotels Corporation announced the sale of The Confidante Miami Beach to Sunstone Hotel Investors, Inc. and the highly anticipated rebrand of this oceanfront resort to Andaz Miami Beach, which will be the Andaz lifestyle brand’s introduction to Florida. Sunstone plans to invest approximately $60 million to reimagine the property over the next two years, creating an immersive and inspiring luxury lifestyle resort experience. Upon completion, travelers and Floridians alike can enjoy the Andaz brand’s distinctly local experiences that stimulate the senses.
The extensive enhancement project will include a redesigned lobby that will offer a unique ocean view check-in experience, the reinvention of all food and beverage offerings, a refreshed pool and recreation area, the modernization of the hotel’s guestrooms, expansion of the hotel’s suite mix, and an upgrade to the meeting and event spaces. The project is expected to begin next year in phases with an anticipated completion by early 2024. The hotel will remain in operation during the renovation process - minimizing impact to the guest experience as much as possible - and will continue to be managed by Hyatt.
“Hyatt continues to prioritize our lifestyle brands in key leisure destinations like Miami Beach that matter most to our guests, World of Hyatt members and customers," said Pete Sears, Americas group president, Hyatt. “The planned renovation of The Confidante Miami Beach will be truly remarkable, and we are excited to usher in the hotel’s exciting next chapter by introducing the Andaz brand’s inspiring and immersive experiences to Florida.”
The $60 million transformation will reposition the property under the Andaz brand, offering thoughtful, unscripted service and an exciting luxury lifestyle experience on Miami Beach that will encourage guests to go beyond the familiar and satiate their curiosity with the sights, sounds, and tastes for which the city is known. The location of the hotel inspires travelers to explore the true essence of nearby South Beach and Miami’s art and shopping districts, the world-famous, culturally inspired local cuisine, and the years of history of the city encompasses.
With deep historical roots in Miami Beach, The Confidante Miami Beach is a three-towered property that pays homage to the vibrant feeling of the city in the 1950s. Serving at one time as the tallest modern building in Miami Beach, the hotel originally opened in the 1940s as the 18-floor Lord Tarleton Hotel on Collins Avenue, making headlines and representing a boom for the city’s economy.
The repositioned Andaz Miami Beach will join Hyatt’s existing portfolio of hotels in the city, including two Hyatt Centric hotels in South Beach and Brickell, three Hyatt Place and Hyatt House hotels near Miami International Airport, and Hyatt Regency Miami, for which Hyatt just announced extensive redevelopment plans. Hyatt will also soon introduce travelers and locals to Thompson South Beach, which recently celebrated a groundbreaking and is slated to open in 2023, and Grand Hyatt Miami Beach Convention Center, which is set to open in 2025 as the only convention center hotel on Miami Beach.
The term “Hyatt” is used in this release for convenience to refer to Hyatt Hotels Corporation and/or one or more of its affiliates.
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