WOWorks Adds New C-Level Roles
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WOWorks Adds New C-Level Roles

Restaurant Brands Announces New Roles and Promotions

June 09, 2022 // Franchising.com // ST. PETERSBURG, FL - WOWorks, the parent company of better-for-you restaurant brands, Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos Southwestern Grille and Cantina and Zoup! Eatery created two new c-level roles to its leadership team to help drive growth for its brands. WOWorks created two new Chief Brand Officer positions to oversee its two groups of six restaurant brands, as well as handle their day-to-day operations.

Lauriena Borstein was chosen as Chief Brand Officer of Saladworks, Frutta Bowls and Zoup! Eatery. She previously held the position of Senior Vice President at WOWorks and General Brand Manager of Saladworks and Frutta Bowls.

“I am excited to be leading these restaurant brands that have demonstrated growth potential for providing the kind of nutritious, fast casual food guests are seeking - from soups to salads to fruit-based menu items,” said Lauriena Borstein, Chief Brand Officer of Saladworks, Frutta Bowls and Zoup! Eatery.

John Geyerman was selected as Chief Brand Officer for Garbanzo Mediterranean Fresh, The Simple Greek, and Barberitos Southwestern Grille and Cantina. He previously served as Senior Vice President of Operations for WOWorks and General Brand Manager for Garbanzo Mediterranean Fresh and The Simple Greek.

“I am honored to lead three amazing, plant-forward restaurant brands that provide exciting global flavors to our guests,” said John Geyerman, Chief Brand Officer of Garbanzo Mediterranean Fresh, The Simple Greek, and Barberitos Southwestern Grille and Cantina. 

In order to align marketing initiatives and processes of its six brands, WOWorks has also created two new Vice President of Marketing roles. Lori Kern was chosen as Vice President of Marketing for Saladworks, Frutta Bowls and Zoup! Eatery. She previously held the role of Director of Marketing for Saladworks and Frutta Bowls. Mark Kreiner is now Vice President of Marketing for Garbanzo Mediterranean Fresh, The Simple Greek and Barberitos Southwestern Grille and Cantina. He previously served as Director of Marketing for Garbanzo Mediterranean Fresh and The Simple Greek.

“I am thrilled to see WOWorks’ corporate infrastructure expand to include these new Chief Brand Officers and Vice Presidents of Marketing, plus 10 additional staff promotions that involve expanded responsibilities and goals,”” said Kelly Roddy, CEO of WOWorks enterprise, fully owned by Centre Lane Partners, LLC.

SOURCE WOWorks

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