Phenix Salon Suites Multi-Unit Momentum Reaches All-Time High
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Phenix Salon Suites Multi-Unit Momentum Reaches All-Time High

Award-Winning Salon Suite Concept Reveals Record Development With 40+ Signed Agreements Inked Already In 2022

June 22, 2022 // // ENCINITAS, Calif. - Phenix Salon Suites escalates its franchise expansion efforts and reports impressive mid-year growth, pushing forward with ambitious development goals for the remainder of 2022.

As the nation’s leading salon suite franchise turned international trailblazer, Phenix Salon Suites has continued on its positive growth trajectory, both domestically and abroad. Solidifying its stellar industry reputation with 43 signed agreements, and 17 new locations opening within the first five months of the year, the brand is continuing to enhance its global presence with 330+ locations.

Expanding with new and existing franchisees, the brand has seen interest in multi-unit development skyrocket throughout the new year. Receiving attention from numerous esteemed operating groups, Phenix signed development agreements in Illinois, Florida, New Jersey, California, Georgia and more. On the international side, expansion continues in Sweden, England, Scotland and Ireland, with a promising future in Spain as well. Already exceeding expectations in 2022, the brand has a goal to sign another 40 franchise agreements before the end of the year.

“Coming off our biggest development year in our brand’s history, it has been beyond exciting to see this momentum continue into 2022,” said Gina Rivera, founder of Phenix Salon Suites. “Over the past few years, we’ve worked diligently to invest time, effort and resources into our expansion, and there is nothing more rewarding than seeing our franchisees thrive with our proven model. I’m incredibly proud that Phenix has continued to grow, even throughout the pandemic, proving that it truly bolsters the investment portfolios of our franchisees. This year has already been full of several substantial multi-unit deals and I’m looking forward to seeing our continued growth as our incredible team works to bring Phenix to more markets.”

The brand maintains its commanding industry reputation with its enticing opportunity for both single and multi-unit investors. As one of the world’s fastest growing salon suite franchises, ranking on Entrepreneur’s Fastest Growing Franchises list for eight years in a row and landing within the top 100 in 2022, the demand for Phenix’s model remains strong.

Additionally, lifestyle professional inquires have been on the rise since 2020. In fact, these inquires have increased by 600% over the two years ending December 2021, driving Phenix’s footprint forward in new and existing markets. Supporting this increase is Phenix’s proprietary app, Gina’s Platform, which is designed to support lifestyle professionals and their businesses. As Phenix Salon Suites has a continued desire to enhance resources within the salon space, the brand will be launching Gina’s Platform 2.0 at the end of June 2022. Featuring new and advanced functionality, the new app features will be available for users soon.

“Phenix is in a stronger position than ever before,” said Brian Kelley, president & CEO of Phenix Salon Suites. “Unlike other concepts that have taken a hit in recent years, our model has proven to be resilient through tough times, and we’ve been able to continue to grow alongside many new and existing franchisees. Our dominating growth is a testament to the strength of the Phenix model and our team’s robust support infrastructure. As we move into the second half of the year, I’m confident that our brand will continue to excel and reach new levels of development, both nationally and internationally.”

Phenix Salon Suites was one of the first salon suite concepts to offer luxurious, spacious suites for independent salon and lifestyle professionals to rent on a month-to-month basis and become their own boss. The suites are equipped with upscale amenities including a styling chair, shampoo chair, cabinets, a hair dryer and a shampoo bowl that hooks directly onto the sink. The salon essentials are designed to meet each professional’s basic needs while providing them the opportunity to customize their suites, set their own hours, and operate their businesses as sole proprietors.

While no salon experience is necessary, the most successful franchisees have a working knowledge of commercial real estate, general business experience, and are well-capitalized with the ability to invest $500,000 or more. Financing is available through our lending partners.

To learn more about Phenix Salon Suites and its franchise opportunities, visit

About Phenix Salon Suites

The California-based salon suite franchise is a salon suite rental concept that offers an opportunity for salon and lifestyle professionals to operate their own business in a private salon suite within a larger, well-located salon. Phenix Salon Suites does not sell haircuts. The brand licenses individualized suites so professionals can service their clients in a safe and secure environment. Founded in 2007 by beauty expert and celebrity hairstylist Gina Rivera, who has family roots in the industry dating back to 1929, the Phenix suites concept has reinvented the salon industry. The company began franchising in 2012 and today has more than 330 salons across 33 states with continued plans to expand internationally. Recognized 9 years in a row on Entrepreneur’s Top 500 list, Phenix Salon Suites is acknowledged as an industry leader with franchise opportunities available in a number of key markets throughout the United States. For more information on franchising with Phenix Salon Suites please visit

SOURCE Phenix Salon Suites


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