Blo Blow Dry Bar Inks Multi-Unit Agreement, Marking Virginia Debut and Expansion in Texas
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Blo Blow Dry Bar Inks Multi-Unit Agreement, Marking Virginia Debut and Expansion in Texas

July 29, 2022 // Franchising.com // VIRGINIA - Blo Blow Dry Bar has announced the signing of a multi-unit agreement that will mark its debut in Virginia and expansion in Texas.

Spearheading this growth in Virginia and Texas is existing Blo franchisee Velma McMillan. As a former Mary Kay employee, McMillan holds an undergraduate degree in Business Administration, a Master’s in Marketing and is a licensed personalized lines coverage specialist in 39 states and a claims adjuster in 10 states. A frequent guest to Blo herself, McMillan wanted a location closer to home, thus becoming a franchisee and opening her first location in Rockwall, Texas.

“I opened my first location after falling in love with the blow outs and concept at Blo,” said McMillan. “As a big traveler, I kept finding myself in need of a place to get my hair done like I would at home. I saw an opportunity to bring Blo to Virginia, a frequent spot of mine, and open a second bar here in Texas. Being a long-time fan of Blo Blow Dry Bar, I’m excited for my blood to continue to run pink and introduce the brand to new communities.”

We’re excited to enter Virginia and reach a new demographic in Texas. Velma is a proven, passionate franchisee and we’re confident she will keep building off the success of her first location,” said, Patrick Pantano, Vice President, Franchise Development, Blo Blow Dry Bar.

Blo Blow Dry Bar creates a space where people of all ages, ethnicities and orientations are welcomed, represented and made to feel gorgeous while emphasizing the need for self-care and wellness. Combining a sophisticated design with a fun and energetic environment, the blow dry bar cultivates a seamless and enjoyable experience for guests upon their arrival, during and after their services. Expertly trained stylists are available for consultation seven days a week to meet the needs of all guests. The brand’s hair menu includes their signature styles, ranging from sleek and straight to lively and bouncy curls, with customizable options such as braids, ponytails and updos for any occasion. Blo also offers makeup services from expert artists on-hand to help guests look and feel amazing for any occasion.

“These new locations in Virginia and Texas will provide the opportunity for a new group of individuals to get catwalk-quality blow outs,” said Vanessa Yakobson, CEO of Blo Blow Dry Bar.

SOURCE Blo Blow Dry Bar

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