BD’s Mongolian Grill Gives Loyalty Program a Major Upgrade

By: BD's Mongolian Grill | 6 Shares 199 Reads

August 24, 2022 // Franchising.com // DALLAS - BD’s Mongolian Grill (BD’s) is going high tech with a complete revision of their mobile platform in partnership with a restaurant loyalty and engagement platform Punchh.

Re-launching on August 25, BD’s fans will have access a brand-new mobile app featuring the most up-to-date technology with more lucrative rewards and even easier mobile ordering. The app features full integration with Olo, an online ordering platform that offers direct-to-POS ordering capabilities via mobile, web, in-car and more. BD’s just debuted on the Olo platform in late July of this year.

In celebration of the revamped app, BD’s will be offering a free starter or dessert, which can be redeemed within 45 days, for all new and existing users. To add to the excitement, all new members will get a $10 OFF coupon ($25 or more), good for an additional 45 days and earned after redeeming the first reward, when the program debuts.

“A customer loyalty program is one of the most important pillars of BD’s engagement strategy and so much has changed in the landscape since we last updated our program,” said Blake Johnson, VP of Marketing for BD’s. “We were early adopters of Punchh back in the early 2010’s - and we approached them with the challenge of updating our current program to a more engaging one, to drive frequency and engagement. Our teams have developed a program that is going to excite existing members and give new members many reasons to participate. Using seamless integration with Olo, the new mobile app experience is better and easier-to-use than ever before.”

Partnering with Punchh is a nod to BD’s ongoing commitment for providing the best possible customer experience through the newest technology. An AI-powered platform, Punchh offers an enhanced customer loyalty program with the power to boost customer retention that is simple to use and integrated across all platforms. The new mobile app, fully integrated with mobile ordering technology Olo, will help BD’s grow its loyal fanbase and keep guests coming back for more. BD’s is also giving away FREE BD’s for an entire year to one lucky member that signs up or downloads between 8/25 and 10/25. Current members are also automatically entered.

BD’s is a casual but elevated Asian-fusion experience, honoring its history as a create-your-own concept from 80+ fresh ingredients, but also recently introducing chef-crafted bowls, craft cocktails and delicious starters and desserts. The brand offers fans broad appeal and caters to various flavor preferences and lifestyles by offering keto, gluten-free, low-carb, vegan and vegetarian options.

SOURCE BD’s Mongolian Grill

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