Sip Fresh Announces First Franchise Agreement

By: Sip Fresh | 0 Shares 217 Reads

September 30, 2022 // Franchising.com // Pasadena, CA - Sip Fresh announced its first franchise agreement today. Sip Fresh's first franchisee-operated store is slated to open in San Diego County at Westfield UTC this October. The store will be run by LK Group UTC LP, led by experienced entrepreneur and operator Lawrence Kourie who, shortly after announcing his intentions to franchise the brand, signed a multi-unit commitment to develop within the Southern California region.

Kourie was instantly intrigued by the eye-catching and delicious Sip Fresh beverage concept, the streamlined infrastructure, the commitment to excellent guest service and the strong management team. “It’s a brand set up for success,” Kourie explained. “It’s incredibly special to be joining the Sip Fresh team as a franchisee. I know firsthand the incredible experience of being a first-time franchisee and working closely with the brand’s founders and key development team. I’m ready to embrace this special season.”

Kourie knows the special opportunity that franchisees have when they engage early with a brand through his experience as the first franchisee of Dave’s Hot Chicken and as the first Wetzel’s Pretzels franchisee in the convenience store space. Kourie also has extensive franchising experience via his company’s holdings in Circle K, ARCO ampm and Extramile, among others.

“We are thrilled to award our first multi-unit franchise to Lawrence. His extensive resume and experience in the franchising industry is invaluable,” said Sharon Arthofer, Founder and CEO of Sip Fresh. “Not only is Lawrence enthusiastic about his business, he also sets a positive example for the franchise system. His commitment to developing a top notch team, providing excellent product quality and delivering an incredible guest experience are in alignment with Sip Fresh values.”

Frank Gonzales, Vice President of Franchise Operations looks forward to working with Lawrence Kourie again. “I met Lawrence several years ago and had the pleasure of expanding his franchising portfolio with some well-known brands,” said Gonzales. “Lawrence is passionate about hospitality and serving his community through franchising.”

The San Diego location will bring Sip Fresh’s unique and eye-catching drinks to Westfield UTC near the University of California San Diego campus. Some of their one-of-a-kind menu offerings include the Mixed Berry Lemonade, Watermelon and Cucumber Mint Lime Sips, the Mango Tango and the Cha Cha.Chamoy®. Their line of smoothies are also guest favorites and Kourie cannot get enough of the Strawberry Banana Smoothie.

“Sip Fresh’s goal is to offer an interesting and unique variety of the highest quality, fresh fruit-based juice and beverages that can be enjoyed by the whole family,” explained Arthofer.

SOURCE Sip Fresh®

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