Athletic Republic Announces “Ignition” Campaign
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Athletic Republic Announces “Ignition” Campaign

November 14, 2022 // Franchising.com // PARK CITY, Utah - Athletic Republic recently announced its “Ignition” campaign. Starting at age six, the program is dedicated to helping participants begin their athletic training journey with the goal of establishing of proper athletic movements and instilling confidence in young athletes.

Athletic Republic understands the importance of having strong fundamental skills in an athlete’s development process. The Ignition campaign was created to enhance these essential skills by highlighting Athletic Republic’s four C’s of Ignition sports training; confidence, coordination, competence, and commitment.

“We teach young athletes the foundations of functional movement, running mechanics and footwork so they can be more confident in the future,” said Dr. Jim Walker, Athletic Republic’s Head of Sport Science. “Starting these young athletes out early on with this training is only going to help them in the future, and we are excited to be working with the next generation of athletes.”

Athletic Republic conducts functionality testing through their AR Vision running analysis video technology on their famous AR High-Speed Running Treadmill, Plyo Press Power Quotient (3PQ), and full-body assessments to identify each athlete’s strengths and weaknesses to pinpoint where the emphasis of their training should focus on. Utilizing their revolutionary Athlete Information Management System, or AIMS, Athletic Republic can monitor and quantify improvements achieved by the athletes, and show how they compare against the average produced by athletes throughout the network.

Founded by the late John Frappier in 1990, the innovative sports training concept was derived from practices used by the Soviet Union to expand the threshold of athletic performance. After being introduced to a multitude of physiological and training principles used by the Soviets in 1986 for the United States National Team during the Goodwill Games, John was inspired to bring these innovative ways to America. The Athletic Republic founder formed a team of sports medicine professionals and athletic trainers to implement these practices in the U.S. Today, Athletic Republic carries on the Frappier legacy by continuing to offer state-of-the-art training that unlocks the potential of any athlete, helping them perform at their best.

“It is not uncommon to see young athletes struggling to grasp the foundational elements involved in sport,” said Charlie Graves, Chief Executive Officer of Athletic Republic. “Our program focuses on bringing age-appropriate, fun, and carefully tailored training to each athlete, giving them a strong foundation to build their athletic careers.”

SOURCE Athletic Republic

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