BRIX Holdings Announces Sherif Mityas as Chief Executive Officer

By: BRIX Holdings, LLC | 0 Shares 210 Reads

November 15, 2022 // Franchising.com // DALLAS - BRIX Holdings LLC (BRIX) announced today the appointment of Sherif Mityas as their new Chief Executive Officer and Dawn Petite as Brand President for Friendly’s Restaurant Group.

Mityas will now assume full leadership of BRIX Holdings’ and Amici Partners Group’s brands including Friendly’s, Red Mango, Orange Leaf, Smoothie Factory, SouperSalad and Humble Donuts.

Mityas is a veteran retail and restaurant industry executive, most notably serving as the chief experience officer for TGI FRIDAYS and as chief executive officer for Hollywood Video/Movie Gallery. In 2020, he was named one of the Top 10 Innovators in the restaurant industry by Nation’s Restaurant News in their annual Power List rankings.

"I’m honored for the opportunity to lead our restaurant portfolio,” Mityas said. "We have an exceptional group of brands, team members and franchisees that will help drive our growth and success as we build for the future.”

Petite will assume the new role of Brand President for Friendly’s Restaurants. She most recently served as chief operating officer for the brand and offers over 40 years of experience having started her career at a Friendly’s restaurant as an operations manager. Prior to her current role, Petite was the chief operating officer for J&B Restaurant partners, one of the largest franchisee groups in the Friendly’s system.

“I’m thrilled to continue to lead this iconic brand with our passionate Friendly’s team members and franchisees,” Petite said. “Our team is looking forward to ensuring our loyal fans are treated to the joy of our unique blend of great food, ice cream and friendly service.”

SOURCE BRIX Holdings LLC

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