Your Pie Pizza Rolls Out Menu Transformation And Redesign

By: Your Pie | 1 Shares 440 Reads

Fast Casual Franchise Evolves To Foster A Guest-Centric Experience

November 18, 2022 // Franchising.com // ALPHARETTA, Ga. - Your Pie is introducing a new menu design across all current and future restaurants on November 7. The modernized menu board design features high-quality product imagery, updated product names for ordering ease and a convenient pizza sizing chart illustration.

A primary highlight of the menu refresh includes the addition of a 7-inch and 14-inch pizza, adding even more ways for guests to customize their pies. In place of the colloquial “combo,” new menu board signage will ask guests to “make it a meal,” and moving forward the update will remove paninis and chips from Your Pie’s menu offerings. Your Pie’s youngest guests will now have the ability to select from two entrées—two-topping pizzas or pasta.

“At Your Pie, we strive to make everyday moments better with pizza,” said Lisa Dimson, Chief Marketing Officer at Your Pie. “We hope the new menu board design will better serve the needs of our current guests, while attracting new ones. By evolving our brand, we stay relevant in the minds of consumers and allow our guests to enjoy your pie, your way.”

Ahead of the official launch, select Your Pie markets were chosen to participate in a test period of the new menu. The goal of the project was to achieve 3% sales and transaction growth, improve profitability and fuel repeat guest visits.

“Giving our franchisees the tools they need to operate successful restaurants and serve their communities is at the forefront of everything we do, and elevating our menu is a big part of that,” said Ken Caldwell, Vice President of Development at Your Pie. “We’re eager to watch the success of our test markets expand into Your Pie restaurants across the country so our franchisees can kick off 2023 with their best foot forward.”

SOURCE Your Pie Pizza

###