Palm Beach Tan® Acquisition of Ultra Tan

By: Palm Beach Tan | 0 Shares 1,430 Reads

DALLAS, Dec. 5, 2022 // PRNewswire // - Palm Beach Tan, Inc. today announced the acquisition of 52 Ultra Tan locations in several cities across Georgia, North Carolina, and South Carolina.

"We're elated to move into new markets and provide new ways for our clients and team members to feel empowered through the beauty services we offer," said Diane Lucas, CEO of Palm Beach Tan. "Offering an array of beauty and wellness services and products is at the core of what we do at Palm Beach Tan, and we look forward to sharing those with these communities for years to come."

The new Palm Beach Tan locations will be owned by both corporate and franchise entities. Salons in Wilmington, Fayetteville and Asheville in North Carolina and Myrtle Beach and Greenville-Spartanburg, South Carolina have been acquired by Palm Beach Tan, Inc. of Dallas, TX. Salons in Columbia, Greenwood, Florence and Charleston, SC as well as Savannah, GA will be owned and operated by long-time Palm Beach Tan franchisee, SVI Corporate, LLC of Aiken, South Carolina.

All sessions, packages and memberships previously purchased at Ultra Tan will be honored by Palm Beach Tan. All memberships will be rolled into the company's signature Premier Rewards® program, offering free upgrades, spray tans, lotion discounts and more to loyal Palm Beach Tan members.

SOURCE Palm Beach Tan

###