Xponential Fitness Signs Master Franchise Agreement in Japan

By: Rumble Boxing | 0 Shares 335 Reads

December 06, 2022 // Franchising.com // IRVINE, Calif.- Xponential Fitness, Inc. announced today it has signed a Master Franchise Agreement in Japan for Rumble and AKT. The agreement was signed with Wellness X Asia, Xponential’s existing Master Franchise Partner in Japan for Club Pilates and CycleBar. Wellness X Asia (formerly Club Pilates Japan Co. Ltd.) will now be responsible for the country-wide development of Rumble and AKT, in addition to Club Pilates and CycleBar.

Wellness X Asia is led by Japanese entrepreneur Naoki Shimabukuro who is also the Founder of the franchise marketing agency, Idealink Co. Ltd., in Japan and Singapore. Shimabukuro acquired the Master Franchise rights for Club Pilates in 2019. Wellness X Asia’s first CycleBar studio will open in early 2023, followed by its first Rumble and AKT studios expected to open in late 2023.

“The Japanese market is ready for boutique fitness options,” said John Kersh, Chief International Development Officer of Xponential Fitness. “Naoki and the Wellness X Asia team have done an outstanding job developing Club Pilates in Japan, and we are confident they will have equal success with Rumble, AKT and CycleBar.”

“We are thrilled to have the chance to deliver the state-of-the-art Rumble and AKT experiences to Japanese consumers,” says Naoki Shimabukuro, CEO of Wellness X Asia.

SOURCE Xponential Fitness, Inc.

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