BioSteel Named the Official Hydration Partner of F45 Training
NEW YORK, Dec. 12, 2022 // PRNewswire // - BioSteel Sports Nutrition Inc. ("BioSteel") and fitness franchisor F45 Training Holdings Inc (NYSE: FXLV) ("F45") announced a new partnership naming BioSteel the exclusive hydration partner for F45 fitness studios globally. Through the partnership, BioSteel will introduce its Clean. Healthy. Hydration.™ products to F45 members directly in-studio, where a zero-sugar hydration routine can help get the most out of a workout.
BioSteel branding as well as BioSteel sports hydration drinks in various flavors will be featured in all F45 studios and at special events, including F45 Track events and new studio grand openings, as well as F45's digital and social channels. F45 members will also be able to sample and purchase a range of BioSteel sports drinks in-studio, where trainers will share the importance of hydration during workouts.
"Partnering with F45 allows us to introduce our brand and Clean. Healthy. Hydration.™ to health-conscious consumers who want to take their fitness to the next level," said John Celenza, Co-Founder of BioSteel. "Hydration can make you feel better in all aspects of your life, just like the F45 workouts, and we look forward to supporting F45 members with our sports drinks before, during and after their time in the gym."
"Having worked in the fitness industry and specifically with athletes for almost 30 years, I know the importance of a premium hydration routine," said Gunnar Peterson, #TeamBioSteel athlete and Chief of Athletics at F45. "The combination of F45 and BioSteel is great news for anyone who works out in our studios, and I can't wait for members to start enjoying the brand's zero sugar sports drinks."
"Our goal at F45 is to change people's lives with effective, fun and community-driven workouts that allow people to have fun and feel great, and we wanted to find a hydration partner who shared our commitment to providing high-quality fitness," said Brian Killingsworth, Chief Marketing Officer at F45. "With its commitment to providing the most trusted sports hydration products to pro-athletes, next generation of athletes and anyone who needs to stay hydrated to perform their best, BioSteel is the perfect partner for us, and we are excited for F45 studios to feature BioSteel products to the F45 member community. We believe BioSteel hydration products will help F45 members reach their fullest potential."
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