Chipotle Taps The Farmlink Project And Tiktok Chef Nick Digiovanni To Fight Food Insecurity This
- DiGiovanni to help reveal coveted Chipotle Honey Vinaigrette recipe if it reaches goal of helping The Farmlink Project donate 20 million pounds of produce to food banks this winter.
- Chipotle fans can help reach this goal by rounding up on the Chipotle app and Chipotle.com as well as donating Chipotle Rewards points to support The Farmlink Project. The brand will match point donations through January 31.*
- Chipotle has already committed to partnering with The Farmlink Project to help the organization donate more than 10 million pounds of produce to food banks across the U.S. this holiday season.
NEWPORT BEACH, Calif., Dec. 14, 2022 /PRNEWSWIRE/ -- Chipotle Mexican Grill (NYSE: CMG) today announced it is teaming up with The Farmlink Project to help donate more than 10 million pounds of produce to food banks this winter, with a goal of reaching 20 million pounds donated.
"Chipotle is a clear restaurant leader in local sourcing, buying over 35 million pounds of local produce in the last year alone," said Chris Brandt, Chief Marketing Officer, Chipotle. "We are proud to partner with The Farmlink Project to help them deliver fresh produce to food banks and help feed those in need this winter."
Real Recipes for Real Change
Chipotle believes that real food made with real ingredients has the power to change the world. For the third consecutive year, the brand is partnering with like-minded nonprofit, The Farmlink Project, to help The Farmlink Project donate fresh produce to food banks. Founded by college students during the pandemic, The Farmlink Project is a grassroots movement that connects farms with food banks to fight food waste and hunger while supporting essential jobs.
The Farmlink Project's Lead Ambassador and social media chef NICK DIGIOVANNI partnered with Chipotle to help generate awareness for the goal of 20 million pounds of produce donated this winter. If Chipotle and The Farmlink Project reach that goal by January 31, Chipotle will reveal the cult-favorite Chipotle Honey Vinaigrette recipe featuring nine real ingredients for the first time ever. Fans on social have long obsessed over how the Chipotle Honey Vinaigrette tastes so delicious.
Chipotle fans can support The Farmlink Project by:
- Round Up for Real Change: Through January 31, Chipotle guests can round up their bill on the Chipotle app and Chipotle.com to the next highest dollar amount to support The Farmlink Project.
- Donating Chipotle Rewards Points: Donating 485 points and choosing The Farmlink Project as the beneficiary results in a $1 donation to The Farmlink Project, equivalent to 30 pounds of food. Through January 31, Chipotle will match point donations to The Farmlink Project, meaning a 485-point donation can result in 60 pounds of food donated.*
Food Insecurity In America
More than 33 million Americans live with food insecurity.** Defined by a lack of consistent, reliable access to enough food for an active, healthy life, food insecurity is a critical issue nationwide.** Chipotle and The Farmlink Project have partnered to help put food on the table this winter, especially in communities that need it most. Chipotle is working with The Farmlink Project to route donations to the top 20 most food insecure markets in the U.S., including Albuquerque, N.M., Indianapolis, New Orleans, Augusta, Ga. and more.***
Chipotle x The Farmlink Project History
This fall, Chipotle helped The Farmlink Project donate 185,000 pounds of food to Fort Myers to support Hurricane Ian relief. Since Chipotle started to support The Farmlink Project in 2020, the partnership has enabled the donation of more than 40 million pounds of produce to communities in need across the U.S.
*No purchase necessary. For every $1 donation to The Farmlink Project with 485 loyalty points in the Rewards Exchange section of the Chipotle app and on Chipotle.com between December 14, 2022 through January 31, 2023 in the US, Chipotle will donate 1 additional dollar, with a minimum Chipotle matching donation of $10,000 and maximum of $50,000.
ABOUT CHEF NICK DIGIOVANNI
Nick DiGiovanni is a chef, food content creator, and world record holder for numerous food-related feats. After becoming the youngest-ever finalist on MasterChef Season 10, Nick rapidly gained a loyal, eager-to-learn audience for his award-winning video content. He now cooks for nearly 20 million followers across social media platforms, and he's been involved with The Farmlink Project since his brother helped found the company in 2020. Next up, Nick is working on his first cookbook, "Knife Drop," which will be released in summer 2023.
SOURCE Chipotle Mexican Grill, Inc.
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