Zabka Has Opened Two Stores On The A2 Motorway
December 22, 2022 // Franchising.com // From December 22 this year, customers traveling on the Wielkopolska Motorway will be able to make quick purchases in two Zabka stores located in motorway service areas, the so-called MOPs - Gnilec (the last rest stop before the German border) and Sosna (the first rest stop point after entering Poland from Germany). The new format is tailored to the needs of travelers, who can benefit from an extended range of hot snacks, coffee, and sandwiches or salads.
- We are a chain close to the needs of our customers. Today we open a new chapter in our development. Responding to the needs of travelers on the A2 motorway, we set up two jubilee stores in rest areas for drivers. Our new concept is a friendly place for travelers, where not only can they eat a tasty hot dog or drink coffee, but also take advantage of a wide range of sandwiches, salads, or plant-based products – says Adam Manikowski, EVP, Managing Director, Zabka Polska.
Responding to the needs of travelers
The average time travelers (except professional drivers) spend staying at the motorway service areas (MOPs) varies from 15 minutes to 1 hour. This is the time to make small purchases, eat and rest before continuing their journey. The establishment of Zabka chain stores in these locations, whose products and services are well known to consumers, adds value to the MOPs’ offer. As these stores are open around the clock and additionally equipped with self-service checkouts, shopping in them is quick and convenient and avoids standing in queues. Zabka stores at MOP Gnilec and MOP Sosna are therefore an interesting proposal for people who have little time, looking for a healthier meal alternative (including plant-based food), as well as professional drivers looking for basic supplies and a home-cooked meal.
- As a responsible partner of motorists, Wielkopolska Motorway takes care not only of the comfort and safety of travel but also of providing additional services that drivers can use. Rest areas on motorways and expressways are extremely important from the point of view of safety - during a long journey, drivers can rest on them, refuel, eat a meal and prepare for the further road. Cooperation with Zabka is the result of our proactive approach to travelers and their needs - we take into account their opinions and introduce solutions that make the rest areas more attractive places - says Sebastian Joachimiak, Board Member in Autostrada Wielkopolska S.A.
Pavilions, in which Zabka stores operate in the rest areas, are modern and dynamic structures. The shape of the pavilion was designed for easy recognition on expressways and motorways. The store is based on a structure composed of containers, the outer skin of which is formed by a grid of metal lamella. In the openwork facade made of vertical elements, the architects played with cut-outs referring to Zabka branding.
The interior of the store has a dining area with tables where customers can enjoy a meal and rest during the trip.
The concept of pavilions is the work of designers from the model:lina™ office - a Polish design studio from Poznan, which has been awarded many times in international and national competitions. The designers have created a lightweight and open-to-the-environment pavilion, which finds its form directly in the logo of the brand itself. Architectural and construction design and technical design were made by the boutique studio maKa Architects.
The Zabka stores in the MOPs on the concession section of A2 are also unique since the franchisees who run them are a married couple from Krosno Odrzanskie who has been cooperating with the Zabka chain for several years.
- For years I have been successfully developing my own business in cooperation with the Zabka chain. The distinction for me is that I can run, together with my wife, the store in such an unusual location. Thanks to the wide range of products and services I have the opportunity to reach a new group of customers - travelers - both from home and abroad. I believe that my store will be a place for them, where they will not only quickly and conveniently make the necessary purchases, but also rest in a relaxed atmosphere before the next stage of the journey – says Tomasz Rogowski, the franchisee.
SOURCE Zabka Polska Sp. z o.o.
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