The Covery Announcing New Coral Springs Location
January 06, 2023 // Franchising.com // Baton Rouge, LA - The Covery has announced their newest location in Florida. The new location is expected to open in Brookside Square in Coral Springs and will be led by Florida franchisee, Craig Hopson, who is thrilled to bring the revolutionary wellness concept to the area, working to help Floridians experience total well-being.
Hopson, who has previous experience in the franchise industry, owning an F45 training center in Coral Springs, plans to open The Covery location next to his gym. He knew that offering his clients, and those new to their wellness journey, the opportunity to utilize The Covery’s unique therapies would allow them to recover better and help them reach their wellness goals. Hopson has been in the health and wellness space for the last 12 years, having started in a big box gym doing personal training and eventually realizing that he wanted to do better for his clients, making it his mission to give them the upscale service and care they deserve. After visiting The Covery Tampa location, Hopson was thrilled with the brand and the therapies they were offering and is eager to bring this brand to his Coral Springs community.
“The brand is dedicated to staying on top of industry trends and research, looking for new and exciting therapies to offer their clients to reach their wellness goals. I plan on really educating my clients and the Coral Springs community on the importance of recovery and the benefits of each modality and how The Covery can help us all live our most well lives,” said Hopson.
The Covery Wellness Spa recognized that recovering from these workouts was just as important as the actual workout itself. This concept quickly evolved from those who work out to everyone and the natural stresses in their daily lives. The Covery views everyday life as a sport, believing everyone should have the opportunity to recover just as athletes do. For those that own a business, or are managing others, or just dealing with the stresses of everyday life, mental and physical recovery is essential to performance. With this consideration, The Covery wanted to expand what recovery and wellness could be, including services ranging from aesthetics, wellness, and performance optimization.
“Craig’s previous experience as a business owner in the health and wellness space will be an incredible asset to our brand,” said Edward Navan, Co-Founder and CVO of The Covery. We are thrilled to be welcoming him to The Covery team. Bringing a unique opportunity for the Sunshine State to focus on their physical and mental health to lead all around more well lives.”
SOURCE The Covery
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