Entrepreneur Magazine Names Alex Pericchi of PuroClean in Franchise CMO Gamechangers List
Vice President of Marketing and Online Learning Honored by Top Business Publication for Contributions as a Franchising Marketing Executive
January 17, 2023 // Franchising.com // TAMARAC, Fla. - PuroClean, one of the country’s leading property restoration and remediation franchises, is excited to congratulate Vice President of Marketing and Online Learning Alex Pericchi for being named on the Top 50 Franchise CMO Gamechangers list by Entrepreneur Magazine. Noted for his influence in marketing and creative drive, Pericchi is among the first-ever recipients of this distinction.
“I am honored and very excited to be recognized by Entrepreneur in its inaugural list of the top 50 CMO Gamechangers,” Pericchi said. “When I started my journey with PuroClean more than 8 years ago, I had no idea the road would be filled with so many unique and exciting challenges. I’m happy to know I can contribute to this great brand – most importantly, to the people behind it.”
Since joining PuroClean in 2014 as a graphic designer, Pericchi has risen through the ranks at the company driving brand strategy and messaging. In his current position, Pericchi is credited with having built the entire PuroClean Online Academy, a central portal of resources housing CE courses, training materials and FAQs.
In addition to his work with the online academy, Pericchi also built a robust marketing department within PuroClean, consisting of a team of in-house marketing specialists and creatives to assist in a variety of functions, as well as multiple external marketing partners to help drive the brand’s SEO and website building, social media and public relations strategy. Under his leadership, Pericchi led the marketing department to a double win in 2020 with two Gold International Business Awards “Stevies” for Marketing Department of the Year and Collaboration/Social Networking Solution. In 2019, this team also won the American Business Awards “Stevie” for User Interface Design in the Web Category.
This year, Alex led the charge for the design and launch of ‘The PuroClean App,’ a one-touch customizable application and communication tool with a complete directory of franchise owners and corporate home office team members, designed to distribute all network communication from the home office to franchise owners under one platform, while enabling team member accessibility.
“Alex is a central member of our team, and his work is integral to building the brand PuroClean to where it is today,” PuroClean President and COO Steve White said. “We could not be more proud of Alex for receiving this honor, and we recognize him and his tireless effort as a leader for his contributions to our brand and to the industry as a whole.”
For more than 20 years, PuroClean has helped home and business owners with their restoration and remediation needs, serving communities across the United States and Canada with a network of more than 400 offices.
PuroClean is a leading, world-class service brand for water damage remediation, fire and smoke damage mitigation, mold removal, and biohazard clean-up services, working with both residential and commercial customers across the US and Canada. Founded in 2001, PuroClean is a diverse, fast-growing network of more than 400 North American franchise locations, each independently owned and operated. With a commitment to respond within two hours, the professionals at PuroClean are thoroughly screened, insured, and trained in utilizing the latest cutting-edge mitigation technology to complete the remediation task at hand. PuroClean has earned numerous awards within franchising and the greater global business community, including “The Franchise Satisfaction Award” from Franchise Business Review, ranking on The Franchise 500 from Entrepreneur Magazine, Inc. Magazine’s “5000 Fastest Growing Private Companies” and Franchise Times “Top 400,” and being named a Top Franchise for Veterans by Entrepreneur Magazine. PuroClean has the highest customer service satisfaction score among the top three carriers in the country. For more information about PuroClean, contact 800-775-7876 or visit www.PuroClean.com; for franchise information, visit www.PuroCleanFranchise.com.
Mandy Holm / Jennifer Gordillo
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