Xponential Fitness Partners with Territory Foods to Optimize Health Results for Members
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Xponential Fitness Partners with Territory Foods to Optimize Health Results for Members

Territory Foods Becomes the Official Prepared and Ready To Eat Meal Delivery Service Partner of Pure Barre, Row House, Rumble Boxing, and StretchLab

January 20, 2023 // Franchising.com // IRVINE, Calif. - Xponential Fitness has teamed up with its first official prepared meals partner Territory Foods. Further demonstrating Xponential’s commitment to holistic wellness inside and outside of its studios; the strategic partnership spans four brands, including Pure Barre, Row House, Rumble Boxing, and StretchLab, to enhance studio members’ healthy eating habits and change lives across the country. As part of the partnership, Territory Foods has curated customized menus of nutritious, delicious, fresh prepared meals to complement each of the Xponential brands’ fitness programs and help members maximize the benefits of every workout, whether that is barre, rowing, boxing or assisted stretching. Members can sign up to receive meals from this healthy meal delivery service.

"Xponential Fitness studios provide fitness and wellness experiences across a variety of modalities, but a well-rounded, healthy lifestyle also requires a nutritious diet,” said Sarah Luna, President of Xponential Fitness. “That’s where Territory Foods can enhance the member experience, ensuring that our members’ exercise and movement goals are supported by healthy eating. This exciting partnership allows us to further expand the value and benefit our members receive from their studio membership, while supporting their overall health & well-being.”

“Territory Foods has always represented the quality in healthy eating. We are so excited to partner with Xponential Fitness. Together, we can drive total results for Xponential members by combining fitness and nutrition through curated programs that are designed to enhance the holistic health experience of every member. Our dietitian-designed chef-crafted product will improve members’ health and wellness, and allow studios to offer a new service and benefit that will improve member engagement, all with the click of a button and no retail footprint required,” said Ellis McCue, CEO of Territory Foods.

Each week, Territory Foods connects thousands of health-seeking consumers with delicious, healthy fresh prepared meals made locally in their community through their network of high-quality boutique producers. Using proprietary data science and machine learning algorithms, Territory Foods curates the perfect assortment regionally based on taste preferences, lifestyle vectors and protein trends.

Customized menu curations per brand will be central to the partnership and member benefit. For example meals for Pure Barre members may be loaded with lean proteins, whole grains, and nutritious vegetables to build lean muscle and calm inflammation, since their workouts are focused on low-impact movements that strengthen and tone the whole body. Whereas, StretchLab’s menu of options prioritizes hydrating foods with plenty of antioxidants, omega-3s, fiber, and anti-inflammatory ingredients to help improve mobility and flush out the lactic acid and toxins released with stretching.

Starting with a baseline of anti-inflammatory values and the highest sourcing standards in the industry, Territory Foods’ menu changes weekly to add in new items and seasonal options. Each meal comes completely cooked and prepared fresh, never frozen, and without the preservatives, binders and fillers that are common in the prepared meals industry. The Xponential and Territory Foods partnership brings together the expertise of dietitians & chefs with a premium health & wellness member experience, made scalable and easy to access for all Xponential clients.

SOURCE Xponential Fitness



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