Smashburger® Introduces New Mac & Cheese Inspired Burger
Burger Brand Offers Free Macaroni Body Pillow in Celebration of S'mac & Cheese Burger Launch
DENVER, Feb. 17, 2023 // PRNewswire // -- On the heels of Singles Awareness Day, Smashburger®, the fast casual restaurant, is supplying comfort with its fresh new take on America's two favorite foods: burgers and mac & cheese. Starting today, the new S'mac & Cheese Burger is available for a limited time at participating locations. In honor of this launch, Smashburger is giving away a select amount of limited-edition macaroni-shaped body pillows, suitable for those needing a little extra comfort these days. Guests can visit Smashburger's Instagram page and enter for a chance to win an exclusive body pillow inspired by the dish*.
Carl Bachmann, President at Smashburger said "For this dish, we're using our smashing technique to smash the mac and cheese on the grill to create a crispy and flavorful baked cheese layer before adding it to the burger. It's something we've never seen done before and know our guests will love it as much as we do!"
Paired with Certified Angus Beef, topped with American cheese and stacked on toasted artisan classic buns, the S'mac & Cheese Burger is set to satisfy that craving for tasty comfort. Guests can also modify any existing burger or sandwich build to add the S'mac & Cheese layer, such as the newly returned Scorchin' Chicken Sandwich – back by popular demand. Those who try the new dish from now through Monday, March 6th, will receive 50% off the S'mac & Cheese Burger when ordering online or through the Smashburger mobile app**.
*For a chance to win, guests must follow Smashburger on Instagram, comment on the in-feed body pillow post and tag three friends that love mac & cheese in the comments, while using the hashtag #smashfan.
**Guests can redeem in-store, online or through the Smashburger app by using the promo code "SMAC50." Offer valid at participating locations from February 15th, 2023 through Monday, March 6th, 2023.
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