ERA Doty Real Estate Acquires Gilbert Realty Group

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54-Year-Old Firm Serving the Ozarks and Twin Lakes Region Joins Forces with Arkansas Brokerage

April 06, 2023 // Franchising.com // JONESBORO, Ark. - ERA Doty Real Estate has joined forces with Gilbert Realty Group based in Mountain Home, Arkansas.

With roots dating back to 1969, Gilbert Realty Group serves the Ozarks and Twin Lakes area. The region is known for its booming second home and retirement home markets. The company’s 20+ agents will now serve clients as part of ERA Doty Real Estate. Gilbert Realty Group’s owner Joan Gilbert has assumed the role of executive broker.

This is Doty’s fourth acquisition since starting the brokerage in the early 2000s.

“Bringing Joan and her team into our company is the culmination of a childhood dream for me,” said Doty. “I grew up fishing on Bull Shoals Lake and Lake Norfolk and dreamed of owning one of the beautiful lakefront homes. As an adult, I was lucky enough to buy one and have come to treasure the time I spend in this beautiful place. To be in a position to help people from Arkansas and the Midwest fulfill their dreams of retiring here or owning a second home in the region is so fulfilling. We’re also in a great position to further expand the company’s reach into Branson and Springfield, Missouri.”

“I was struck by Steve’s unique collaborative culture which was very high touch,” explained Joan Gilbert, Owner and Principal Broker, Gilbert Realty Group. “This was complemented by a comprehensive technology platform that could best be called high-tech. This combination along with a commitment to inclusiveness and service to community really resonated with me and will bring incredible value to the team that we didn’t have access to as an independent firm. I am confident that we are in great hands under Steve’s proven leadership, and that he will ensure the continued success for our team here in God’s Country. We are thrilled to be part of the ERA Doty Real Estate family.”

With this acquisition, ERA Doty Real Estate services 80 percent of Arkansas’ counties, with coverage in Jonesboro, Paragould, Monette, Harrisburg, Bay, Trumann, Bono, Brookland, Mountain Home, Henderson, Gamailel, Magnolia, Midway, Lakeview, Flippin, Yellville, Gassville, Bull Shoals, Bull Shoals Lake, Oakland, Norfolk, Lake Norfolk, Pine Bluff, Texerkana, Warren, Big Flat, Briarcliff, White River, Conway, White River and Hot Springs.

The company’s expanded service area in south central Missouri includes Gainesville, Mansfield, Fordland and Ava.

Newly affiliated agents will have access to many business-building resources in Team ERA University, the brand’s award-winning professional development and learning platform, as well as the ERA® brand’s consumer-focused marketing programs, such as TextERA, an effective lead generation tool that transforms yard signs into interactive property marketing, and the automated ERA Buyer and Seller Follow-Up Programs, helping agents keep in touch with clients after the transaction, which can help lead to referrals and repeat business.

In addition, agents new to ERA Real Estate will take advantage of the brand’s global referral network and technology suite, including the MoxiWorks® platform with its powerful CRM, bringing a seamless, fast, connected experience that will help drive business and boost productivity.

SOURCE ERA Doty Real Estate

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