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Re-Bath Adds Two Appointments to Their Leadership Team

By: Re-Bath |  12 Shares     419 Reads

Bathroom Remodeling Franchise Appoints Christopher Stipp as VP of Digital Marketing and Sakthi Kaliyaperumal as VP of Technology

May 08, 2023 // Franchising.com // Phoenix, Ariz. - Re-Bath has announced the appointment of Christopher Stipp as the new Vice President of Digital Marketing and Sakthi Kaliyaperumal as the new Vice President of Technology.

Stipp joins the team with extensive marketing experience, having served as the Vice President of Digital Marketing at Upstream Rehabilitation, a company that provides physical therapy services. There, he drove incremental visits to their web properties and clinics with double-digit percentage growth year-over-year. He previously served as the Director of Marketing for Vein Clinics of America, where he oversaw clinics and managed all digital properties with a focus on engaging potential patients.

Additionally, he built out an end-to-end framework for digital marketing initiatives for Massage Envy franchise locations, including establishing all benchmarks and protocols for SEO, SEM, PPC, social media, display advertising, content marketing, e-mail marketing, and reputation management.

Kaliyaperumal joins the team with over 28 years of experience in IT, and most recently served as a Group Vice President of Information Technology at Leslie's Poolmart Inc.,a retailer of swimming pool supplies.

“I am looking forward to joining a leadership team that’s already well ahead of the curve,” said Kaliyaperumal. “With a diverse background in IT from system analysis to software development, I plan to create a strategy that will elevate the brand.”

Prior to these roles, he also worked as a Vice President of IT Digital Transformation and Technology Architecture at FLEETCOR, where he developed an IT strategy and roadmap for modernizing legacy applications.

“We’re in the process of building our team of leaders to elevate our brand and experience for our customers,” said Re-Bath CEO Brad Hillier. “Christopher and Sakthi both have the passion, determination, and proven track record to expand our digital reach and drive technology initiatives.”

SOURCE Re-Bath

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Media Contact:

Taylor Nortman
Fishman Public Relations
P: 847.945.1300 ext. 237
tnortman@fishmanpr.com

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