Vicky Bakery Appoints Mauricio Romero as Chief Executive Officer

By: Vicky Bakery | 0 Shares 121 Reads

May 22, 2023 // Franchising.com // MIAMI - Vicky Bakery, South Florida’s original family-owned Cuban bakery since 1972, has named Mauricio Romero as its new chief executive officer. Former CEO Alex Santiago will remain dedicated to his leadership role on Vicky Bakery’s board of directors, along with the rest of the family, while continuing to shape the franchise company’s future.

Romero comes to Vicky Bakery from his nearly 40-year career in the restaurant franchise industry where he has served in a variety of executive roles. Most recently, he served as fractional chief operating officer of LA EEBI, a top-tier franchise business consulting firm that works with a range of restaurants in the fast casual, quick service, and full-service verticals. Prior to that, Romero was president of operations for Fransmart, while investing in brands that included Sweetgreen and Cava. Earlier in his career, Romero was divisional vice president of operations for Five Guys in the Western U.S. and Canada.

For 50 years, Vicky Bakery’s Cuban roots and steadfast commitment to tradition have allowed the brand to stand out against the competition, passing along the love, time and traditions that went into making pastries originally in 1972. Today, that set of core values, along with its belief in quality, variety, convenience, and experience, still determines its direction and has kept the brand on solid footing. Created in our own kitchens every day, Vicky Bakery bakers and chefs prepare an extensive variety of authentic Cuban breads, pastelitos, croquetas, desserts, breakfast items, sandwiches, cakes, coffee, and so much more to satisfy every appetite, whether it’s a sweet indulgence or even a loaf of Cuban bread.

“Mauricio brings a wealth of experience to Vicky Bakery, from his background in managing large restaurant groups to scaling multiple franchised businesses and working alongside franchisees,” said Alex Santiago, Vicky Bakery board member.

SOURCE Vicky Bakery

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