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DQ App and DairyQueen.com Win Top Industry Awards

By: Dairy Queen |  0 Shares     168 Reads

June 09, 2023 // Franchising.com // Minneapolis - American Dairy Queen Corporation (ADQ), a subsidiary of International Dairy Queen, Inc. (IDQ) and a leader in the quick-service restaurant (QSR) industry, today announced the DQ® App and DairyQueen.com won top industry awards: six 2023 Awards of Excellence from The Communicator Awards in the Mobile App and Web categories, and Newsweek’s America's Best Loyalty Programs 2023 for the third consecutive year.

The Communicator Awards, sanctioned and reviewed by the Academy of Interactive & Visual Arts, is dedicated to recognizing excellence, effectiveness and innovation across all areas of communication. Almost 5,000 global entries were received and ADQ won the following awards.

• Best User Experience - Mobile App
• Best User Interface - Mobile App
• Best User Interface - Web
• Best Visual Design - Aesthetic - Mobile App
• Best Visual Design - Aesthetic - Web
• Best Website Redesign - Web

Newsweek’s America’s Best Loyalty Programs 2023 recognized top loyalty programs in the United States and was presented by Newsweek and Statista, Inc., the world-leading statistics portal and industry ranking provider. America's Best Loyalty Programs 2023 were selected based on the results of an independent survey taken by more than 4,000 U.S. customers who are members of loyalty programs of retailers or service providers. Customers were given the opportunity to evaluate 239 loyalty programs based on which programs offered worthwhile rewards, which they were most satisfied with, and which they would recommend to friends and family. The DQ App satisfied all criteria to earn distinction as a best program.

“Being recognized with awards validates the great work of our DQ digital marketing team and our vendor, WillowTree,” said Susie Moschkau, director, digital marketing at American Dairy Queen Corporation. “Equally important is that these awards demonstrate best-in-class digital offerings to DQ fans that deliver significant business outcomes, including achieving significant growth by creating more than two million new DQ rewards members and increasing purchase conversion in app and online by 46 percent. We are incredibly proud of how we’re innovating our digital experiences and we’re honored to be recognized with these awards.”

DairyQueen.com is the go-to website for fans seeking information about DQ products, promotions and restaurant locations. The website enables fans to conveniently order ahead for pick up, order customized DQ Cakes, and learn more about the company. DairyQueen.com is available in U.S. English, Canadian English and French Canadian. To learn more, visit DairyQueen.com.

The DQ App provides DQ reward fans access to exclusive deals, the latest DQ product offerings, and the ability to search and find their favorite DQ restaurants*. At participating locations in the United States and Canada, fans can order ahead for pick up, customize their favorite food and treats, and earn rewards points on purchases. The DQ App is free to fans on the Apple® App Store® and on Google Play™.

About IDQ

International Dairy Queen Inc. (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation (ADQ) and Dairy Queen Canada, Inc. Through its subsidiaries, IDQ develops, licenses and services a system of more than 7,000 restaurants in over 20 countries. IDQ is a subsidiary of Berkshire Hathaway, Inc. (Berkshire), which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information, visit DairyQueen.com.

Note: Apple is a trademark of Apple Inc., registered in the U.S. and other countries and regions. App Store is a service mark of Apple Inc. Google Play is a trademark of Google LLC. All other trademarks owned by Am. D.Q. Corp. © 2023.

*Texas locations use the DQ Texas app.

SOURCE American Dairy Queen Corporation

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