United Real Estate Announces Second Strategic North Alabama Expansion

By: United Real Estate | 0 Shares 529 Reads

The move is the second merger for United in Huntsville, Alabama; combined operations are now No. 3 market share leader in unit sales

June 29, 2023 // Franchising.com // Dallas, TX - United® Real Estate announced its second expansion in Huntsville, Alabama today, solidifying its position in the top three residential brokerages in the local market. United’s Leading Edge Real Estate Group, which joined United’s national network in 2022, and Huntsville-based Revolved Realty have merged operations.

The combined companies and their agents will operate as Leading Edge Real Estate Group. Revolved Realty co-founder, Tim Knox joins the team as President to advance the long-term success of the combined operations and will remain the managing broker of two former Revolved Realty offices in Huntsville. No role changes are planned for Leading Edge Real Estate Group’s founders, Danny and Charlene Sullivan. Agents will gain additional new tools, training and resources deployed through United’s Bullseye™ Cloud proprietary productivity platform.

"The merger of these two local brokerages, combined with the backing of our national partner United Real Estate, offers limitless opportunities for buyers and sellers across northern Alabama and southern Tennessee. And for the REALTORS® who call this area home, our commitment to helping agents build long-term, legacy businesses has never been greater," stated Tim Knox and Chelsea McKinney, founders of Revolved Realty.

In today’s market, brokerages have an opportunity to join forces for long-term competitive advantage and survival.

“Tim and his team bring new energy into the company. Together, we have great synergy and focus and can leverage each person’s expertise to accomplish goals that previously seemed insurmountable. The services and tools we’ll bring to our service footprint will be huge for our market and for the agents,” commented Danny & Charlene Sullivan, founders of Leading Edge Real Estate Group.

As brokerages move further into the new real estate market, change and innovation will become imperative for survival. In hindsight, we will look back and realize 2023 was the turning point for both legacy and new-generation models.

“Danny, Tim, Charlene, Chelsea and their respective employees and agents are creating forward momentum. What’s very exciting is that we have a carefully crafted strategic plan to navigate their agents successfully into the future,” stated Rick Haase, President of United Real Estate.

SOURCE United Real Estate

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