Dave’s Hot Chicken Continues 2023 Growth

By: Dave’s Hot Chicken | 47 Shares 954 Reads

August 30, 2023 // Franchising.com // PASADENA, Calif. - Dave's Hot Chicken continued its growth after an influx of with new deals, openings and menu innovation. With various openings in the pipeline, the brand is excited over its promising prospects in the year ahead.

“The past six months have put Dave’s Hot Chicken in a position for growth,” said Shannon Swenson, VP of Franchise Development at Dave’s Hot Chicken. “The support of our customers and the dedication of our team have been instrumental in our current success."

Dave’s Hot Chicken found several avenues to growing its presence, including strategic new hires, expanding its social media channels, introducing new menu offerings and entering into high-profile partnerships. Dave’s Hot Chicken invested in its executive team, with the additions of Chief Marketing Officer (CMO), Brad Haley, and Chief Technology Officer (CTO), Leon Davoyan.

In addition to the added strength on its leadership bench, the brand has also continued to develop its social media following. Dave’s Hot Chicken amassed over 1.1 million followers on TikTok by leveraging user-generated content from its passionate fans.

“The growth wouldn’t be possible without our awesome team, great vendor partners and the team of operators that have joined our network,” added Jim Bitticks, President & COO of Dave’s Hot Chicken.

Earlier this year in Oregon, the company also expanded its test of “Dave’s NOT Chicken,” which substitutes its famous chicken with thick-cut slices of cauliflower for guests who prefer meat alternatives. The brand also launched a new app with a loyalty program that allows its fans to earn points for doing the thing they love, eating at Dave’s Hot Chicken. For more fun, the brand announced another new partnership in June with celebrity-investor, Drake, and his It’s All a Blur concert tour. Combining the massive appeal of Dave’s and Drake, the collaboration is giving away hundreds of tickets to guests to attend concert stops around the country.

SOURCE Dave’s Hot Chicken

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