Lumin Fitness opens first studio in Irving-Las Colinas, Texas

By: Lumin Fitness | 0 Shares 854 Reads

September 08, 2023 // Franchising.com // DALLAS – Following nearly four years of research and development led by top fitness, franchising and gaming industry veterans, Lumin Fitness is officially entering the fitness franchising space.

Co-founded by former Gold’s Gym CEO Brandon Bean and former KWEST CEO Omeed Shams, Lumin Fitness’ proprietary approach utilizes the latest advances in technology.

“My career ignited my passion for fitness and franchising, but it also revealed to me the untapped potential of how technology can transform the fitness space,” said Bean, Co-Founder and CEO of Lumin Fitness. “Alongside my technical founder, Omeed Shams, and our team, I wanted to leverage our collective experiences to introduce Lumin Fitness.”

The first Lumin Fitness studio is opening to the public this Saturday, Sept. 9, at 5240 N O'Connor Blvd, Ste. 166, in Irving-Las Colinas, Texas. The Smart Fitness Studio features dynamic wall-to-wall LED screens that create an interactive and immersive environment that changes daily and evolves over time. Each 40-minute Lumin Fitness class seamlessly combines artificial intelligence, digital display, motion tracking and object detection to keep workouts efficient, fresh and engaging.

Lumin Fitness recently welcomed Chief Development Officer Craig Sherwood, Bean’s fellow Gold’s Gym alumnus and an industry veteran whose illustrious career also includes development roles with household names like Sonic, Little Caesars, Wingstop and more.

"From day one, the Lumin Fitness concept was designed with two primary customers in mind: the end user, who deserves a fun and motivating fitness experience, and the franchise owner, who wants to play a pivotal role in transforming how fitness and technology coexist," said Bean.

SOURCE Lumin Fitness

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