Drybar International Expands With 20-Unit Saudi Arabia Deal

By: Drybar | 0 Shares 151 Reads

October 06, 2023 // Franchising.com // DENVER, Colo. - The Drybar® franchise brand has recently inked a master franchise agreement with Makan Al Adhafer Trading Company, a subsidiary of Al Hokhair, to bring 20 Drybar shops to the Kingdom of Saudi Arabia.

Construction for the first Drybar shop is slated in the fourth quarter of this year.

Founded in 2003 by Mrs. Mashael Al Dubaie, this Al Hokhair subsidiary is a spa and nail shop entrepreneur in Saudi Arabia, operating nearly a dozen across the Kingdom. Mrs. Mashael Al Dubaie initially started the business with just one nail shop located within Riyadh's Kingdom Mall. She and her entire team have a vision to provide exceptional beauty and luxury experiences to women across the Kingdom. The addition of Drybar shops exemplifies the Group's dedication to continuously improve their service offerings and to diversify its beauty offerings for their valued customers. The company aims to maintain its reputation as a leading beauty service provider in the industry.

“WellBiz Brands is thrilled to collaborate with the Al Hokhair group as a master franchisee to open 20 Drybar shops in Saudi Arabia. The Drybar brand is known for creating memorable experiences, and WellBiz Brands looks forward to seeing these shops come to life,” said Jeremy Morgan, WellBiz Brands CEO.

The Drybar brand specializes in professional hair blowouts, with a simple philosophy – No Cuts. No Color. Just Blowouts.® With a unique and playful atmosphere, customers experience a world-class service at an affordable price. The Drybar mission is simple: Provide happiness, confidence and empowerment to people of all hair types.

“We are pleased to be working with WellBiz Brands to bring the happiness and joy that the Drybar brand will evoke for the women of Saudi Arabia,” said Mashael Al Dubaie, founder.

SOURCE WellBiz Brands, Inc.

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