German Doner Kebab Hits Big Screen With Sumotherhood Collab

By: German Doner Kebab | 0 Shares 110 Reads

October 13, 2023 // Franchising.com // German Doner Kebab (GDK) is set to hit the big screen this month as part of a partnership with urban comedy ‘Sumotherhood’ directed by Adam Deacon. The highly anticipated sequel to cult classic ‘Anuvahood’ is set to land in cinemas on October 13th and features a star-studded cast including Ed Sheeran, Jeremy Corbyn Jammer, Lethal B and Jennifer Saunders. The gourmet kebab brand is also set to feature in the film, with the iconic GDK Boss Box to play a role in fuelling protagonists Riko and Kane on their journey to becoming serious “roadmen’. To celebrate the Paramount Pictures release, GDK launched a limited edition “Sumotherhood’ Boss Box on September 27th, which is available for takeaway and delivery across all UK stores whilst stocks last. The special edition box features ‘Sumotherhood’ visuals alongside interactive elements, as guests can scan a QR code to watch the film’s trailer. Freshly prepared in front of customers, the game-changing kebabs combine premium, lean meats imported from Germany and fresh, locally sourced vegetables, served in our world-famous toasted waffle bread with unique signature sauces.

Ed Duah, Director of Brand Partnerships at German Doner Kebab said:

“We are thrilled to collab with Paramount Pictures and Director Adam Deacon for his new film ‘Sumotherhood’. “His first film was ‘Anuvahood’ was so culturally iconic and is still heavily discussed and relevant over a decade after release. “Culture is at the heart of everything we do at GDK and has been key to our successes in the entertainment industry. “We can’t wait for German Doner Kebab and the Boss Box to fuel film fans hunger across the country for this hotly anticipated sequel.”

John Fletcher, Managing Director at Paramount Pictures UK said:

“Paramount is excited to be working with BAFTA award winner, Adam Deacon, to bring the highly-anticipated, action-comedy ‘Sumotherhood’ to the big screen”. “We want to release films that forge deep connections with the world’s most diverse audiences and ‘Sumotherhood’ is a hilarious comedy that perfectly parodies the UK urban genre. “German Doner Kebab are the perfect partner for this release as they are so deeply rooted within UK culture through partnerships with some of the nation's biggest stars in the urban scene. “We are delighted to be partnering with such an iconic fast-casual brand for ‘Sumotherhood’ and cannot wait to give the Boss Box its cinematic debut.”

Barry McNicholl, ‘Sumotherhood’ Executive Producer said:

“It’s been a dream partnership working alongside GDK because they really understood what we were trying to achieve; supporting the filmmaking journey every step of the way. “They really grasp the shared culture allowing for an aligned vision throughout the process. Me and my team can’t thank them enough.” In the lead up to the launch of ‘Sumotherhood’, the film’s cast and crew also organised a charity football tournament. The ‘Sumothercup’ kicked off on October 9th in London and was in aid of Football Beyond Borders, with BBC Sport covering the event. As part of the collaboration, GDK entered a team into the tournament and provided 150 ‘Sumotherhood’ Boss Boxes for the teams and spectators on the night.

SOURCE German Doner Kebab

###