Wetzel's Pretzels Unveils a New Bakery in the Heart of Sacramento

By: Wetzel's Pretzels | 0 Shares 355 Reads

November 22, 2023 // Franchising.com // SACRAMENTO, Calif. - Wetzel’s Pretzels just made Sacramento a lot sweeter.

The opening of Wetzel's* in DOCO (Downtown Commons), located at 414 K St., expands the brand’s presence in California. Visitors can relish in tasty snacks and sips at their nearby favorite, just steps away from renowned concepts like Macy's, Golden 1 Center and Yard House, making pretzels a convenient and enjoyable experience for the community.

“I wanted to take the brand to another high-profile area, and DOCO was an obvious choice,” said Ben Elias, who owns and operates Wetzel’s in Downtown Sacramento. “My personal love for soft pretzels motivated me to introduce these delectable snacks to arena visitors and downtown-goers, with the goal of propelling Wetzel's to new heights. I'm excited to witness the enthusiastic response from my local community.”

Elias, a seasoned restaurateur with a professional history in educational administration and leadership, partnered with Wetzel's because of its ease of operations and his genuine love for the brand’s fresh-baked pretzels. As the CEO of California Restaurant Group, Inc. and proprietor of a breakfast and lunch establishment in Livermore, California, Elias will embark on the expansion journey alongside his son, with whom he has cherished memories of enjoying Wetzel's Pretzels.

“Ben’s passion for the brand is a fantastic example of the dedicated, high-quality operators we’re looking for. We are eager to support him along his journey,” said Jon Fischer, Chief Development Officer at Wetzel’s.

SOURCE Wetzel’s Pretzels

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