bb.q Chicken Expands in U.S. and Central America

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December 08, 2023 // Franchising.com // FORT LEE, N.J. - The demand for Korean fried chicken and Korean culture is spreading across the United States. In recent years, Korean culture has seen an explosion in popularity among American audiences with Korean television, movies, K-pop music and, of course, K-food. With this cultural boom, bb.q Chicken continues to expand its footprint with upcoming restaurant launches in five new states – Arkansas, Idaho, Nebraska, South Carolina and Utah..

Bb.q Chicken is also partnering with current franchisees to open more restaurant locations.

Simultaneously, bb.q Chicken is making strides in Central America, where the demand for diverse culinary experiences is also on the rise. Earlier this year, the brand entered the Central American market with its first Panama and Costa Rica locations.

On Nov. 30, bb.q Chicken opened its eighth New York City location in Astoria, Queens. The new location features a Chicken and Beer concept with a full bar as well as rapid takeout and delivery.

“At bb.q, we're not just selling Korean fried chicken and K-Food; we’re offering a unique culinary experience that reflects the richness and vibrancy of Korean flavors you can’t get anywhere else,” said Genesis BBQ Group Chairman Yoon Hong-geun. “We strongly believe our success is attributed to our dedication to always provide our guests with an unparalleled dining experience.”

Bb.q, pronounced as bee-bee-que, stands for Best of the Best Quality, a principle upheld at every restaurant location across the world. Bb.q Chicken shares only the best flavors and uses the best ingredients for its signature item, Korean fried chicken, as well as other K-Food items, such as ddeok bokki and kimchi fried rice.

Bb.q Chicken is dedicated to quality and consistency. Using a unique frying method at a lower temperature results in a product that is lighter, crispier and more flavorful than traditional American fried chicken. The special touch comes from each team member individually coating and tossing signature sauces on every piece of chicken, ensuring a perfect amount of crispy texture and bold flavor in each bite.

bb.q Chicken’s authentic marinades arrive directly from South Korea and transport their customers’ taste buds back to Seoul with every bite. Top fan-favorite flavors across the U.S. include Golden Original, Secret Sauce and Honey Garlic. bb.q Chicken serves a wide variety of unique Korean flavors on wings, boneless bites and Korean Style whole chickens.

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